Features

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Katerina Belorusskaya: How the Parimatch Foundation gives back to the community

SBC News Katerina Belorusskaya: How the Parimatch Foundation gives back to the community

Giving back to the local community and supporting charitable causes has been a core feature of the Parimatch DNA according to Katerina Belorusskaya, Chairwoman at Parimatch Foundation.  Speaking to SBC, she explained that important for gambling operators to implement their social corporate responsibility at the local level, with a focus upon ‘taking care of the future generation.’ Can you tell …

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Justin Chamberlain: onload{media} – Rebalancing adnetworks’ capacity for online gambling

SBC News Justin Chamberlain: onload{media} - Rebalancing adnetworks’ capacity for online gambling

 Branded as low quality and ineffective advertising vertical for industry incumbents, the Ad-network holds a dubious reputation with industry marketing teams. Launching new ‘compliant network’ onload{media}, Founder Justin Chamberlain wants to change the negative narrative… ________________ SBC: Hi Justin, thanks for this interview. Can you detail to SBC Audiences the development of onload’s ‘gambling compliant ad-network’ – from its initial …

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Design or content – The key to customer loyalty for iGaming?

design

What is the key to customer loyalty for iGaming – design or content? There is no clear-cut answer to this complex question, writes Betinvest COO Max Dubossarsky. Experts believe that the average person sees around 3000 advertising messages a day. Advertisements are played before TV shows, they appear amongst articles in the pages of glossy magazines, look out from billboards, …

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Carsten Koerl, Sportradar: Playing a fair game keeps us coming back

Sportradar

Carsten Koerl, CEO at Sportradar, explains why “working with the utmost integrity” to safeguard businesses from corruption remains at the foundation of its operations, before highlighting some of the company’s “standout moments” for 2019. This included becoming the first industry supplier to hold data distribution deals with each of the ‘big four’ US sports leagues, hiring former Interwetten CEO Werner …

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Scott Longley – Dispelling the myths of sports data rights…

SBC News Scott Longley - Dispelling the myths of sports data rights...

Sports leagues and governing bodies have emphasised the distribution of their data rights through ‘official partnerships’, sanctioned by chosen tech partners. Adjusting to digital disruptions across all media and entertainment verticals, the debate on sports data rights should not be handled as a black-or-white matter… ________________ Arguments over sports data – who owns it, who distributes it, who uses it …

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Winning Post – Turbulence ahead for The Netherlands?

SBC News Winning Post - Turbulence ahead for The Netherlands?

Industry strategic consultancy Regulus Partners examines a week full of regulatory warnings in the Netherlands, further political disruption in the UK, and gaming reform in Ireland. Netherlands: online regulation – orange warning signals? The implementation of the Netherlands Remote Gaming Act faced more parliamentary scrutiny this week, with a theme of questioning from the Justice and Security Committee being ensuring …

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Insider Sport: On The Ball – Oikos probe asks tough questions on Spanish football integrity

SBC News Insider Sport: On The Ball – Oikos probe asks tough questions on Spanish football integrity

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on integrity allegations, club acquisitions and the possible reintroduction of safe standing areas in English football stadiums. Spanish match-fixing allegations lead to nine arrests. A total of nine people were arrested after corruption allegations …

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Keith O’Loughlin: The four pillars supporting state lottery success for Scientific Games

OpenMarket

Scientific Games is now serving seven lotteries with sports betting solutions in Canada, Europe and Asia after a second half of 2019 littered with lottery contract wins. After closing the summer by finalising a fresh deal with Milli Piyango (Turkey’s National Lottery), Scientific Games has celebrated an autumnal double by extending its player account management (PAM) and instant games partnership …

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Dinos Stranomitis: Altenar’s successful start-up checklist

start-up

As a gambling industry journalist, we are pitched so many innovative new ideas and accompanying business plans as companies target start-up success in the sector. According to Altenar COO Dinos Stranomitis it is the fragmentation of the gambling market due to legal restrictions, as well as the successful birth of so many specialist turnkey providers, which has created such an …

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Receptional – The search for successful player acquisition

Google Ads

Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right.  Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …

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