Talk of the future possibilities that could be presented through the increasing adoption of artificial intelligence fall well wide of the mark, says Artur Ashyrov, GR8 Tech Deputy CEO & CTO. Instead the industry must wake up to the fact that the technology is a vital resource that can, and in certain instances is, already making a real impact in …
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Charting South Africa’s exponential growth: the insider view
In a special SBC Series, we speak to some of South Africa’s biggest market players to deliver the most comprehensive series of market reports ever put together on the country. We’ll be reviewing the best-performing verticals, the rise of casino and crash games, regulatory hurdles, and most importantly – the factors driving the market’s exponential growth since COVID. To kick …
Read More »Delasport: Creating differentiation in a crowded sports betting market
Delasport descended onto the show floor of SBC Summit Lisbon to discuss how it is helping to meet the needs of B2C operators through the differentiation of its sportsbook features. The company’s CEO, Oren Cohen Schwartz, explained that one of the biggest challenges facing operators in the current market is player retention, as the player loyalty level is “not so …
Read More »Simon Lidzén, Fast Track: Creating “exponential growth with minimal effort”
Fast Track’s Singularity Model aims to achieve “exponential growth with minimal effort” for operators, according to Fast Track CEO, Simon Lidzén. Speaking to Ted Orme-Claye, Editor of Payment Expert, Lidzén said: “The most important thing that the brands are concerned about when it comes to player engagement is to create 1:1 experiences where you can connect with every player at …
Read More »DATA.BET: Esports bettors are more “social media driven”
We live in an increasingly digital society and it is no different in the world of sports. Esports are becoming an ever-larger part of a sportsbook’s offering and as a consequence, this growth has brought a whole new customer base to an operator’s platforms. Speaking to SBC’s Content Director, Ted Menmuir, at SBC Summit Lisbon, Thomas Donson, Head of Trading …
Read More »Motti Colman, Optimove: Leveraging AI to enhance segmentation
A widespread talking point at SBC Summit Lisbon was AI, and James Ross, SBC’s Multimedia Editor, caught up with Optimove’s VP of Revenue, Motti Colman, to find out why the CRM marketers have been using the technology “since before it was cool”. “It’s at the core of who we are as a business,“ explained Colman. “AI to us was always …
Read More »Odds Scanner Group: “Timing Played a Crucial Role in our Expansion Plans”
As SBC Summit Latinoamérica approaches, we caught up with Filippo Anzalone, Head of Sales at Odds Scanner Group, who will be attending the event to represent the company. With Odds Scanner expanding its presence across Latin America, Filippo shared insights with SBC News and Affiliate Leaders on the company’s recent partnership with OneFootball, its strategic growth across emerging markets, and …
Read More »Leonid Pertsovskiy, Betby: Leveraging AI’s personalisation power
AI is helping Betby build a ‘sportsbook 3.0’, according to the company’s CEO, Leonid Pertsovskiy. Speaking to Viktor Kayed, Senior Journalist for SBC News, Pertsovskiy said: “Our goal is to slowly, piece by piece, build up a new version of a sportsbook, let’s call it sportsbook version 3.0, which will be based on innovations and artificial intelligence. “We’re delivering a …
Read More »OddsMatrix sets sights on scalability following growth beyond its “wildest expectations”
Scalability is the focus of OddsMatrix following a year of growth beyond its “wildest expectations”. Tor Skeie, CEO of OddsMatrix, detailed the need for OddsMatrix’s sportsbook solution to “handle scale” in an interview with SBC’s Multimedia Editor, James Ross, at SBC Summit Lisbon. He said: “We are very focused on being able to scale properly. Africa is a huge market …
Read More »Footprints in the Market: How to stand out in the “crowded” igaming space
Flexibility is the key to success in the “crowded” igaming market, according to Michael Baker-Mosley, Chief Marketing Officer of iGP. Appearing on the latest episode of Digital Footprints’ video series, Footprints in the Market, Baker-Mosley explained that “the quality that operators have to them and the flexibility isn’t” amazing which offers an opportunity for a company like iGP to differentiate …
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