Interviews

Wiseodds: Tapping into the rise of social betting

The last few weeks has seen Wiseodds launch its poker-inspired platform which has already been integrated into the BetConstruct offering. The platform promises to allows punters to compete against one another in ‘poker-inspired rooms’ to predict the outcome of sporting events. SBC spoke to Lilit Nikoghosyan, Head of Operations at Wiseodds, to find out more about the company’s peer-to-peer product, …

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Russell Yershon: Fan engagement is vital during crisis times 

Betting endures its most challenging landscape as COVID-19 eliminates all live-sports markets. These circumstances have forced the sector to adapt during this uncertain climate causing companies to ramp-up its esports and virtual sports content, seeking to provide some form of live market engagement for customers.  Whilst diversifying product lines is a much needed measure, the coronavirus lockdown will test brand …

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Werner Becher – Sportradar goes big on Simulated Reality to re-energise betting market

Last week, Sportradar announced the launch of ‘Simulated Reality’, which offers clients a new sports betting category matching real-life sports engagements. Speaking exclusively to SBC, Werner Becher, Sportradar Managing Director for US Betting, outlined the journey to launch and tech capacity for Simulated Reality – a product arriving at the most critical time for the industry. ______________ SBC: Can you explain …

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Understanding why esports is such a valuable proposition for betting operators

esports

The betting industry, along with the rest of the world, has been forced to adapt to COVID-19. This has led to much of the sector identifying esports as a potential avenue to go down for alternative betting markets, particularly while real sports are suspended. However, esports betting is still seen as an unknown entity with many firms lacking understanding of …

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Brandon Walker: How Amelco is using technology to tap into new markets

Sports betting systems provider Amelco  boosted its Asian market presence earlier this month after securing a football trading partnership with the legacy operator Hong Kong Jockey Club (HKJC). Brandon Walker, Head of USA at Amelco, spoke to SBC about how the partnership has put them ‘on the map’, what opportunities  could arise as the Asian market matures, whilst also highlighting the …

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Paul Buck, EPIC: US stakeholders require a vital catch-up on gambling risks

This March, gambling harm prevention agency EPIC Risk Management announced its most ambitious initiative to date by partnering with GVC Holdings to launch gambling harm educations programmes. Paul Buck, CEO of EPIC Risk Management, is leading the directive supported by GVC’s ‘US Foundation’. SBC spoke to him about transferring gambling harm learnings to the US’ fragmented health and civic networks. …

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Smita Saxena: Stanza – Making time count in the age of constant disruption

Betting enters a new decade, in which its product propositions and engagement capacities will be yet again tested by changing consumer demands. Facing disruptions, SBC spoke to Smita Saxena Founder and CEO of Stanza, a fast-growth Silicon Valley enterprise seeking to revolutionise all dynamics related to user scheduling and time-keeping.  Stanza has proven its engagement dynamics for US sports leagues …

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Countdown to Cheltenham: Star Sports on why they ‘do not bet on an opinion’

The Countdown to Cheltenham is almost over, and with only a few hours until the prestigious Jumps event gets underway, jockeys are already saddling up for The Sky Bet Supreme Novices’ Hurdle Race. We spoke with Ben Keith, Founder of Star Sports, and Head of PR Luke Tarr to discuss how they are getting ready for the event both on and …

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Jordan Levin, Scientific Games: The right time to ramp up Golden Nugget relationship

Golden Nugget

Two weeks ago, we learned that Scientific Games (SG) had extended a long-standing gaming partnership with Golden Nugget to deliver sports betting through OpenSports. The deployment of OpenSports will start with mobile sports betting in New Jersey (NJ) with additional states included pending regulation. There is also an option to roll out the product in retail locations across multiple states. …

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Countdown to Cheltenham: Ladbrokes on why The Festival is ‘a huge battleground’ for betting promotions

With only one more day to go until Jump racing’s biggest event of the year, SBC has continued the Countdown to Cheltenham by quizzing Nicola McGeady, Head of PR at Ladbrokes. She outlined the top runners and riders to keep a close eye on, and explained why punters can expect an even bigger range of competing promotional offers. SBC: Three …

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