Legislators across Europe are continuing to tighten gaming regulations, including restrictions on advertising and the use of influencers. Governments in Sweden, Spain and the UK have all introduced measures restricting gambling advertisements across their respective markets. Although this can pose challenges for industry stakeholders, Clever Advertising “welcomes regulation”, according to the firm’s Chief Operating Officer, Marcos Oliveira. Speaking to James …
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Max Potomkin, RISK: “Customers don’t want everybody to see and know the way they gamble”
Player anonymity is one of the key trends that the igaming industry should be preparing for according to RISK’s CEO, Max Potomkin. Speaking to Viktor Kayed, Senior Journalist for SBC News, Potomkin explained that there is a clear movement towards the “anonymisation of gambling”. He said: “Customers don’t want everybody to see and know the way they gamble. That’s why …
Read More »Atlaslive: New regulations offer an “opportunity for growth”
Gaming regulations are constantly changing and although this is a challenge for the industry, it can also be an “opportunity for growth” according to Atlaslive’s Chief Operating Officer, Lidia Vakulenko. Speaking to Joe Streeter, Editor of CasinoBeats, Vakulenko said: “We see regulation as a challenge, but it’s also an opportunity to grow and to advance our product to the level …
Read More »Gordon Moody: treatment should be tailored to the individual
Ensuring that the needs of the individual are met shapes the foundation from which Gordon Moody is built. However, in addition to moulding treatment to the specific needs of each user, it is equally as vital that support is offered to loved ones. This outlook, says PlayItForward, which first donated to Gordon Moody in July 2021, is crucial in ensuring …
Read More »Player behaviour: Fullstory guides operators through the risks and rewards
Understanding player behaviour is one of the more complex challenges facing stakeholders in the gaming sector. Claire Fang, Chief Product and Technology Officer, and Andrew Fairbank, Vice President of Sales EMEA at Fullstory, explain more about the process and how the company can help clients deliver a better customer experience. SBC News: First off, can you outline to our audience …
Read More »A Better Change: Games Global partners with industry experts to promote safer gambling in the workplace
Games Global spoke with SBC News about its recent partnership with Better Change and other igaming organisations to support safer gambling in the workplace. The latest initiative provides tools and training to prevent gambling harm and support well-being in the igaming industry. Ty Smith, Head of Environmental, Social & Governance at Games Global, and Rob Mabbett, Engagement Director at Better …
Read More »Betknowmore UK: research critical in shaping future & eliminating barriers
PlayItForward is committed to creating partnerships with charities who support those affected by gambling harms, making sure that service users’ needs are prioritised. However, this is not possible without concrete data to inform action. With support from PlayItForward, Betknowmore UK has engaged in exciting research projects to inform the development of its services. In conversation with SBC News, Dr Liz …
Read More »GR8 Tech: personalisation & customisation critical to platform success
Operators must become significantly more savvy with the implementation of customisation and personalisation techniques that can have a significant influence on success by driving a 40% or higher difference in players’ lifetime value, says Oleksandr Feshchenko, Deputy CEO & CRO at GR8 Tech. However, should igaming incumbents not want to risk players seeking more engaging experiences elsewhere, they will need …
Read More »Enhancing player protection and compliance: insights from Bede Gaming and OpenBet’s Neccton
Speaking to SBC News, Dr Michael Auer, Managing Director of OpenBet’s Neccton, and Sarah Hitchcock, Chief Product Officer and Executive Vice President, Bede Canada at Bede Gaming, discuss the integration of Neccton’s AI-driven responsible gaming and anti-money laundering solutions into the latter’s platform. They share insights on the value this collaboration brings to operators and how it addresses player protection …
Read More »Bayes Esports: margin management critical to ultimate esports success
Aleksandr Glotov, a Senior Product Manager at Bayes Esports, explains the crucial elements that esports operators must keep in mind to ensure that a financial uptick and player retention are witnessed. There is a lot of risk associated with gambling, whether you’re the one placing the bets or accepting them. For sportsbooks to manage risk, stand out from competitors, and …
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