Interviews

It cannot be underestimated how big a year 2024 is for sports betting. The Olympic Games, the UEFA European Championships and CONMEBOL’s Copa America all have the potential to be betting bonanzas.  The latter, especially, could be crucial given that Brazil – Latin America’s largest country with a football-frenzied population – is establishing a regulated framework for betting. Given the …

The effectiveness of affiliate-operator partnerships relies on numerous factors. These include the potency of the affiliate brand, their commitment to developing top-quality content, and their bold strategies for customer acquisition. Whether the strategy builds on the implementation of new technologies, exploration of diverse player acquisition tactics, or a forward-thinking approach to commission models, the goal remains the same – ensuring …

Magnus Linder, Director of Northwest Europe for Better Collective A/S, opens up on the latest developments for the company, including acquisitions, strategy and its vision to become a preferred partner and industry leader. ________________ SBC: Last summer you acquired four Swedish websites from the Everysport Group: SvenskaFans.com, Hockeysverige.se, FotbollDirekt.se and Innebandymagazinet.se. Circa six months on from that deal, what have …

Profitability. A primary focus for any business, but a concept that is fraught with a range of challenges in ensuring that the correct path is consistently trodden, and that success is ultimately maintained. While maximising profitability is the ultimate aim, achieving such a feat is far from simple. A key facet of this is ensuring that market demands are consistently …

Adam Day, Senior Director, Commercials & Head of Sales at Bayes Esports, talks to SBC News in detail about the customer journey, and how the company can help those of all shapes and sizes achieve their ultimate ambitions. SBC News: Bayes Esports possesses a range of products to help elevate an operators’ offering through various stages of their journey. Could …

For many customers, tipsters serve as trusty companions, offering expert predictions to navigate the intricacies of betting. “What if you could see the bets made by the best bettors in the world?” reads the website of TipsterChat;  an app that makes it possible for users to connect with such experts. . We sat down with TipsterChat CO-Executive CEO, Carlos Sánchez, …

Ahead of ICE London’s opening day, Maarten Haijer, Secretary General of the European Gaming and Betting Association (EGBA), outlines the trade body’s proactive approach to 2024’s regulatory agenda, which will likely be disrupted by general elections across multiple markets. The EGBA remains committed to fostering cooperation among operators and key stakeholders to improve standards and harmonisation practices of dynamic and evolving …

In conversation with SBC News, Dan Zelezinski, Chief Commercial Officer, Twenty First Group, builds on an experience of using data and analytics to provide content and advisory services to the gaming and media sectors, to assess how a fresh innovation could solve operator pain points.  For all the money and attention it gets, football remains a sport littered with inefficiencies. …

Amir Mirzaee, Chief Commercial Officer & Managing Director of Bayes Esports, assesses how to heighten the esports experience for all, and just what the company has in store for the future. As esports viewership soars and esports betting expands globally, it opens the door to a vast amount of business opportunities. But, with so many different avenues and potential investments …

The industry once again stands poised to take in a wave of fresh products and innovations in the English capital, with Stats Perform one such company that is looking to continue creating “memorable betting experiences” as a trifecta of sporting showpieces loom on the horizon. Self confessed to be “exceptionally excited” about the week that lies ahead, the group is …