Interviews

We live in an increasingly digital society and it is no different in the world of sports. Esports are becoming an ever-larger part of a sportsbook’s offering and as a consequence, this growth has brought a whole new customer base to an operator’s platforms. Speaking to SBC’s Content Director, Ted Menmuir, at SBC Summit Lisbon, Thomas Donson, Head of Trading …

A widespread talking point at SBC Summit Lisbon was AI, and James Ross, SBC’s Multimedia Editor, caught up with Optimove’s VP of Revenue, Motti Colman, to find out why the CRM marketers have been using the technology “since before it was cool”. “It’s at the core of who we are as a business,“ explained Colman. “AI to us was always …

As SBC Summit Latinoamérica approaches, we caught up with Filippo Anzalone, Head of Sales at Odds Scanner Group, who will be attending the event to represent the company.  With Odds Scanner expanding its presence across Latin America, Filippo shared insights with SBC News and Affiliate Leaders on the company’s recent partnership with OneFootball, its strategic growth across emerging markets, and …

AI is helping Betby build a ‘sportsbook 3.0’, according to the company’s CEO, Leonid Pertsovskiy. Speaking to Viktor Kayed, Senior Journalist for SBC News, Pertsovskiy said: “Our goal is to slowly, piece by piece, build up a new version of a sportsbook, let’s call it sportsbook version 3.0, which will be based on innovations and artificial intelligence. “We’re delivering a …

Scalability is the focus of OddsMatrix following a year of growth beyond its “wildest expectations”. Tor Skeie, CEO of OddsMatrix, detailed the need for OddsMatrix’s sportsbook solution to “handle scale” in an interview with SBC’s Multimedia Editor, James Ross, at SBC Summit Lisbon. He said: “We are very focused on being able to scale properly. Africa is a huge market …

Flexibility is the key to success in the “crowded” igaming market, according to Michael Baker-Mosley, Chief Marketing Officer of iGP. Appearing on the latest episode of Digital Footprints’ video series, Footprints in the Market, Baker-Mosley explained that “the quality that operators have to them and the flexibility isn’t” amazing which offers an opportunity for a company like iGP to differentiate …

In late 2023, Broadcom finalised its acquisition of VMware. This has affected many organisations within the igaming and online sports betting sector, leading to companies such as Continent 8 Technologies to consider alternative virtualisation solutions for their internal IT and enterprise needs. With this in mind, SBC News spoke to the company’s Chief Technology Officer Edward O’Connor regarding their strategic …

Personalising each player’s experience is “critical for success” according to Soft2Bet’s Chief Product Officer, Yoel Zuckerberg. Speaking to Jessie Sale, Senior Journalist for SBC News, at SBC Summit Lisbon, Zuckerberg said: “I think personalisation is critical. Every player is at a different level and playing at their own pace. “We are delivering something different for each player. The difficulty will …

Having a feature-rich product is essential for any sportsbook provider and that is no different for Altenar. Speaking to Ted Orme Claye, Editor of Insider Sport and Payment Expert, Altenar’s Sportsbook Product Manager, Dinos Doxiadis extolled the virtues of its Bet Boost feature as “one of the most important tools” on its platform. Designed to “put the power in the …

Immediacy. A craving that has grown to become ingrained across society, and one forms a crucial component of global development practices to ensure that users continue to receive the highest quality within the quickest timeframe possible. However, this forms just one strand of the wider complexities that must be considered as Amelco aims to implement a consistent pipeline of updates …