Interviews

Area for interviews

Ilya Machavariani, Dentons – CIS regional dynamics will come to play prior to gambling take-off

Market developments in the CIS region have shot to the forefront of the industry’s agenda, as an intense July saw Ukraine approve its Gambling Law mandate, the Russian Duma announce an overhaul of sports betting laws and taxes, whilst Uzbekistan forms a counsel for the development of a national lottery.   At the coalface of rapid developments,  Ilya Machavariani, Head …

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How Yield Sec is removing black market influences

Yield Sec has brought to market the industry’s first ‘regulatory support solution’ to help governments and regulators safeguard licensed market conditions against the growing threat of black-market actors. Delivering a critical resource, SBC spoke to supervisory board of Jack Symons, Bill Pascrell, III and Steen Madsen on Yield Sec’s development and ambitions, in which its data and monitoring solution seeks …

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Paddy Power: Maintaining brand identity with daring marketing campaigns

Paddy Power has undoubtedly gripped UK gamblers’ attention with quick-witted, often tongue-in-cheek marketing campaigns in recent years, most recently launching a ‘socially-distanced party’ with brand ambassador Peter Crouch. SBC spoke with Lee Price, Head of PR and Mischief at Paddy Power, to discuss the ‘unsponsorship’ of Huddersfield Town, social media engagement and tackling tough industry dynamics with daring marketing campaigns. …

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Alessandro Sposito, ESA Gaming: Lightweight games for a heavy impact in Africa

ESA Gaming

Africa’s sports betting sector has been booming over the last few years, with countries like Nigeria, Kenya and South Africa leading the way in the region.  While still heavily dependent on an ecosystem of retail shops and agents, online betting and gaming is seeing significant growth in many parts of the continent, driven in large part by improved internet accessibility …

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Matthew Hickey, Gordon Moody Association: Using lived experiences to tackle problem gambling

The lockdown can be a challenging period for those afflicted by problem gambling, with rising levels of anxiety and boredom, it’s more important that support services are available. Speaking to SBC, Matthew Hickey, CEO of Gordon Moody Association, highlighted the need for wider industry collaboration to ensure that player protection remains at the top of the agenda, while also explaining …

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Luckbox: How the return of live sport has affected esports betting

During the global health pandemic, esports betting has risen in popularity, with titles such as FIFA and NBA2k garnering incredible growth of up to 40 times its usual volume, according to Everymatrix’s State of Esports Betting Report in May. However, as live sporting events begin to resume, questions over the long term sustainability of esports betting have arisen, with sportsbooks …

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SBC Roundtable: A new ‘Pace’ for live cricket trading

cricket - England's Ben Stokes hits a boundary as Jos Buttler looks on during day two of a Warm Up match at the Ageas Bowl, Southampton.

As Test cricket returns to our screens for England vs West Indies, we gathered three of the sharpest minds in trading around the SBC roundtable to assess the future of cricket betting. We spoke to John Wright, Head of Cricket at Integral Sports Management, Spreadex senior cricket trader Jamie Nuttall and William Stephenson, Head of Data & Trading Feeds at …

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Kim Mouridsen: Combatting problem gambling with automated player profiling

Kim Mouridsen, Professor and Founder of Mindway AI, explains how they are using scientifically based automated player profiling and monitoring to combat problem gambling and better understand player behaviours. SBC: Identifying problem gambling behaviour is getting easier with technology, but how can that translate to effective outreach to customers who may not want to accept that? KM: Problem gambling is …

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Si14Bet: P2P betting is a driving force for the future

As operators slowly return to normality with live sporting events beginning to resume and global regulations gradually relaxing, the betting landscape has shifted dramatically with new avenues, such as esports, booming whilst other markets have faced an up-hill battle.  With new horizons starting to open, there is also the opportunity for firms to branch out and create a new platform …

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Christopher Metcalf, Leon House: Social barriers must be broken on gambling treatment

The treatment of problem gambling requires a programme which has been tailored to each individual, explained Christopher Metcalf, co-founder of Anonymind and Leon House. Opened in June 2019, Manchester-based Leon House Health & Wellbeing is a 23-bed purpose-built facility, focused on the treatment of problematic gamblers which prides itself on taking a different approach to more traditional treatment centres. Metcalf …

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