Interviews

Soft2Bet’s Motivational Engineering Gaming Application (MEGA) solution has quadrupled player screen time. The gamification instrument, which takes popular games across both Android and iOS and combines their APIs with MEGA to transform them into real-money gaming titles, has also uplifted “every key metric that you can imagine”, according to Soft2Bet’s Chief Business Development Officer, Martin Collins. Speaking to Jessie Sale, …

Xtremepush descended onto the show floor at SBC Summit Lisbon to sing the praises of its One Solution CRM marketing solution. Speaking to Callum Williams, Senior Journalist for Payment Expert, the company’s Co-founder and CEO, Tommy Kearns, explained that the ambition of One Solution is to create “human-level personalisation” at scale. “One Solution is being able to login to a …

A desire to create an increasingly personalised and strategic wagering experience was the prime ambition that lay behind the most recent introduction to the DATA.BET portfolio. After initially becoming available for Counter-Strike 2 before being expanded to cover further titles such as Valorant, League of Legends, and others, the esports Bet Builder is designed to offer a thrilling experience for …

The “underestimated” online sports betting vertical can compete with online casino in the igaming sphere according to GR8 Tech’s Chief Business Development Officer, Yevhen Krazhan. Speaking to Viktor Kayed, Senior Journalist for SBC News, Krazhan said: “Sports are not getting less popular. Sports betting is growing and becoming more familiar for operators, especially amongst the casino [operators]. “Sport was underestimated for some time, especially …

Art and design are key strategies to improve customer loyalty, according to iGATE’s Head of B2B Business Development and Customer Success, Styliana Kalogreadou. Speaking to SBC News’ Business Journalist Jessie Sale, at SBC Summit Lisbon, Kalogreadou emphasised that the platform provider prides itself on “top-notch design solutions”. She said: “We are firm believers that art and design are top elements when it comes to …

Consumer trends are changing and companies now have just seconds to grab a customer’s attention before they move on. As a result, products have to change to meet the “deficit in attention” that players have, according to Betbazar’s CEO, Alex Iaroshenko. Speaking to Jessie Sale, Senior Journalist for SBC News, he explained that it is important to produce games with …

Prepaid cards, such as Paysafecard, are a longstanding option in the UK online betting market. They offer players a secure and controlled way to manage their deposits. However, with restrictions on withdrawal capabilities and low deposit limits, many operators wonder why Paysafecard continues to be a popular choice.  In this interview, Christoffer Ødegården, Head of Marketing at UK affiliate Bojoko.com, …

Talk of the future possibilities that could be presented through the increasing adoption of artificial intelligence fall well wide of the mark, says Artur Ashyrov, GR8 Tech Deputy CEO & CTO. Instead the industry must wake up to the fact that the technology is a vital resource that can, and in certain instances is, already making a real impact in …

In a special SBC Series, we speak to some of South Africa’s biggest market players to deliver the most comprehensive series of market reports ever put together on the country. We’ll be reviewing the best-performing verticals, the rise of casino and crash games, regulatory hurdles, and most importantly – the factors driving the market’s exponential growth since COVID.  To kick …

Delasport descended onto the show floor of SBC Summit Lisbon to discuss how it is helping to meet the needs of B2C operators through the differentiation of its sportsbook features. The company’s CEO, Oren Cohen Schwartz, explained that one of the biggest challenges facing operators in the current market is player retention, as the player loyalty level is “not so …