Interviews

International online gaming brand Bodog recently signed to be a master sponsor of the Copa do Brasil in a seven figure dollar deal. The competition is the most significant club competition in the region – similar to the FA Cup in the UK. Bodog already has a long history of major sponsorships in Europe with English Premier League clubs like …

Last week, John Harlow, SVP for Betting at Perform Group, revealed the slogan that explains why they’re seeing such interest in more detailed player data – ‘The game is the same, but the fan has changed’. Seven days on, we asked him to explain how much of this behaviour change is a derivative of fantasy sports, and tease some of …

SBTech CEO Richard Carter spoke to SBC about the major new deal announced this morning which sees the company bring on major brand Mansion as a client which and also herald the launch of Mansionbet.  SBC: This is a pretty major deal – how did it come about? Richard Carter: As a group Mansion was looking to move into sports …

The Irish gambling industry is coming together to support the launch of the first ever Responsible Gambling Week Ireland. It is the biggest social responsibility campaign that has been held in Ireland. The theme for the campaign is simply, “A great tip – know when to stop” with the aim of starting conversations about what it means to gamble responsibly. …

Esports is no longer the industry’s best kept secret. The burgeoning industry has shown remarkable growth in recent years as an entertainment product in itself. As a result, the betting landscape has also developed at a remarkable pace. Whereas previously there was few bookmakers who offered markets on esports, it’s now rare to find an operator who doesn’t have any …

Opta Sports, a leading international sports data and analytics provider, has been operated as a wholly owned subsidiary of Perform Group since 2013. We caught up with John Harlow, Perform’s SVP for Betting, who outlined how sportsbooks are leveraging fan awareness of Opta’s data to power innovative, entertaining betting experiences. Harlow also talked about compiling insight into changing fan preferences, …

Mats Wilander is a multiple Grand Slam winner, former world number one, and one of only two players (along with Rafael Nadal) to have won at least two Grand Slams on all three surfaces. Now retired, the Swede has become the new brand ambassador for online gaming platform Pinnacle. We caught up with him to find out what he intends …

US gambling industry strategist Chris Grove, Managing Director of Eilers Research outlines the US betting landscape in 2018. As New Jersey and US pro-betting advocates fight to repeal PASPA laws, Grove details to SBC readers stakeholder-wide concerns relating to licensed sports betting, which if approved will be implemented within a changing US sports landscape. _____________________ SBC: Hi Chris, great to …

Aiming to launch in 2018, Luckbox (Luckbox.com) is the latest industry incumbent seeking to effectively bridge sports betting and esports dynamics. Luckbox CEO & Founder Lars Lien speaks to SBC on his company’s unique take on esports customer engagements, which it believes will help it deliver the industry’s best esports betting platform. Furthermore, Lien details his firm’s intriguing journey from its …

Football INDEX is the world’s first football stock market, enabling users to buy and sell real money shares in the world’s top footballers. Detailing how the site accumulated 100,000 users across the UK, with a number of single trading days in excess of £1 million, as well as analysing future plans for expansion, Adam Cole, Founder and CEO of Football …