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Marketing responsibly and using AI to unlock esports’ potential

marketing

Businesses the world over are facing unprecedented challenges and our industry is no different, writes Digitain Head of Sales Simon Westbury.  Heading into a summer when an eagerly anticipated calendar of live sporting fixtures has been derailed, operators and suppliers alike are searching frantically for alternatives.  Despite the extensive disruption to live sport, there remains a whole host of options …

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Predrag Popovic, Fincore: ‘Security is a moving target leadership can’t sleep on’

Industry technology figurehead Predrag Popovic has detailed to SBC that betting leadership needs to sharpen its skillset and understanding of security breaches and cyber-attacks as it enters a new decade of complexities. Recognised as the patron developer of the modern-day betting system, Popovic is the Co-Founder of Fincore – the first technology group to develop digital risk management and wagering …

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Winning Post: Proceed with caution… Football plans its return

Industry strategic consultancy Regulus Partners begins the week by looking at the potential resumption of football across Europe, and an industry-wide shift towards online gambling. Global: soccer and betting – ready for some own goals? While some have been getting to know and love football from Belarus and Nicaragua, the majority of fans, bettors, media companies and betting companies will …

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Why leading esports titles should not be overlooked as substitutes to real sports

The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …

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Winning Post: Gambling in a time of COVID-19

Regulus Partners start the week by looking at hoe the UK gambling industry is adapting to the shake-up caused by the COVID-19 lockdown. It is a paradox of these unusual times that the shuttering of large parts of the licensed gambling industry around the world should be accompanied by widespread expressions of concern about gambling harms. Fears of harm for …

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Martin Lycka – Responsibility is resilience during these testing times 

GVC Holdings Director of Regulatory Affairs Martin Lycka explains how 2020 events have handed the industry a crisis agenda that incumbents must accept and match with responsibility and good faith… The stakes have never been placed this high on operator conduct. ______________________ Sunday morning – end of winter. With the NHL and the NBA regular seasons entering their final quarter, …

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Seven key considerations when picking a real-time marketing automation platform

automation

Today’s online gaming market is ever-competitive, both for punters and for providers. This level of competition is the same for the onboarding of players, the implementation of retention measures and then maximising engagement throughout the player journey.   Marketing automation platforms more than play their part, as they give betting and gaming companies the chance to offer the most relevant, exciting …

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Winning Post: When the going gets tough …

As COVID-19 continues to dominate global headlines, Regulus Partners kicks off the week by looking at how the gambling industry has stepped up to the plate in supporting its staff and global efforts in tackling the spread of the virus. Global: When the going gets tough – many gambling businesses step up to the plate It is said that a …

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Cillian Barry: SportCaller – How FTP is adapting to the new world with soft-touch engagement

Cillian Barry, SportCaller’s Managing Director, underlines why free-to-play games (FTP games) can help fill in the void for both sportsbooks and their social responsibility initiatives during the untimely hiatus of global sports disrupting all business components… ___________________ When we eventually look back at this time of tragedy and unsettling uncertainty which has defined the coronavirus pandemic, it seems The Great …

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Can anyone top Trump? Better Collective’s part in the US presidential race

There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective Spotlight, SBC News looks at the role that the igaming affiliate is playing in providing data via its US-bookies.com platform.  US-bookies.com is best known for offering …

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