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Google describes an epiphany as a moment of sudden and great revelation or realisation. It is typically seen as a positive thing, but what if it threatened the entire basis of your company? All-in Global chairman Roy Pedersen was wrestling with such an epiphany before embracing the new future for his company, a combination of artificial intelligence and human editing …

Consistently found in the top four of Pinnacle’s best performing sports, and even higher with many of its B2B partners, esports has more than proven itself to be a popular betting product explained Ben Cove (pictured), Chief Marketing Officer at Pinnacle.  But despite the solid betting trends, some have argued that esports is simply not a ‘betting sport’. Cove gives …

Safer Gambling Training (a programme created by charities YGAM and Betknowmore UK) kick starts its series of features for SBC examining the critical discipline of improving education for all industry stakeholders. Ben Davies, Head of Safer Gambling Partnerships at Betknowmore UK, explains why learning from lived experience can fundamentally change betting’s algorithmic approach to engaging in the deep nuances of …

Since it was founded in 1994, Fonbet has grown from a company of three people to one of the largest players in the Russian betting market; gone are the days when it was using handwritten odds faxed in from Las Vegas as the main source of pre-match markets. Nearly 27 years on, Fonbet director general Alexander Paramonov helped us to …

In a market which is becoming more saturated by the day, Yael Shatzky – VP Marketing at Solitics – explains why she believes that personalisation is the key to attracting and retaining customers. Customers demand personalisation in the digital hyper-communicative era. Data has shown that 68% of consumers believe it’s important for businesses to tailor experiences based on their tastes …

Martin Lycka, Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, delves into the world of esports as the sector becomes increasingly popular for sportsbooks across the world. Just west of Mar Sara, 25 March 2506, 12:45 Zulu Time: a deserted platoon of Terran Marines, supported by a few remaining Vultures running on fumes and a Siege Tank …

We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53  The final review in a three-part series for SBC News features Sky Bet’s G.O.A.T market Link below to download a full report with 25 real-life player prop case studies to inform and inspire Click here to view part 1 of the …

Emerging markets are always high on the agenda for iGaming operators writes Jens Bader, CEO of CashtoCode, however some regions such as Latin America (LatAm) can prove tricky – which is why cash can help relieve some of the regulatory headaches when entering new regions. At any given moment, iGaming operators are exploring the opportunities they present or trying to …