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Manchester United have often vowed that Old Trafford will never be renamed despite reportedly being offered in the region £500m for the privelege. In 2013 a deal was arranged with Aon for the club’s training ground to be renamed Aon training complex. United will earn around £15m per year during the eight year deal but Ed Woodward was quick to …

In the Premier League season of 2014/15 there will be six clubs with a commercially named stadium. This is more than ever before. Throughout the lower leagues this figure escalates to twenty-one clubs in total in England’s top five leagues. This is including those with stadiums which are known by two names, one traditional, one commercial (often temporary deals) such …

SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …

In the third and final article about how businesses are using Google+, SBC’s Sam Cooke compares the network against Facebook and asks why bookmakers are not making more headway. Read part 1 here and part 2 here. Google+ vs Facebook Were we speaking in terms of purely which is the more ‘social’ network; that is keeping in touch with friends …

Research on the digital behaviour of football fans shows that 65 per cent of UK football followers use their mobile phones to keep tabs on World Cup happenings. The study, from mobile sports betting platform BETFUZE, reveals that nearly half will also watch games in pubs across the country, with England supporters backing their team financially. Betting operator Coral predicts …

In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …

In terms of the big players in online social marketing Google+ has often been cast aside in brands’ consideration of which network to focus their efforts on. The likes of Facebook and Twitter are deemed more effective and useful in reaching a large, target audience. Many are now beginning to realise however that overlooking Google+ has been a mistake. It’s …

A look into what it takes to enter an aggressive and highly competitive market amidst the arrival of new kid on the UK gambling scene; 666Bet.com. Using Gaming synergies and Microgaming software the firm currently offers an online sportsbook, casino, live dealer games, a lottery feature and live in-play betting. Initially it will target just the British and European markets …