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SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …

In the third and final article about how businesses are using Google+, SBC’s Sam Cooke compares the network against Facebook and asks why bookmakers are not making more headway. Read part 1 here and part 2 here. Google+ vs Facebook Were we speaking in terms of purely which is the more ‘social’ network; that is keeping in touch with friends …

Research on the digital behaviour of football fans shows that 65 per cent of UK football followers use their mobile phones to keep tabs on World Cup happenings. The study, from mobile sports betting platform BETFUZE, reveals that nearly half will also watch games in pubs across the country, with England supporters backing their team financially. Betting operator Coral predicts …

In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …

In terms of the big players in online social marketing Google+ has often been cast aside in brands’ consideration of which network to focus their efforts on. The likes of Facebook and Twitter are deemed more effective and useful in reaching a large, target audience. Many are now beginning to realise however that overlooking Google+ has been a mistake. It’s …

A look into what it takes to enter an aggressive and highly competitive market amidst the arrival of new kid on the UK gambling scene; 666Bet.com. Using Gaming synergies and Microgaming software the firm currently offers an online sportsbook, casino, live dealer games, a lottery feature and live in-play betting. Initially it will target just the British and European markets …

As the three men suspected of trying to manipulate the scorelines of football matches await sentencing today after being found guilty of conspiracy to commit bribery, the National Crime Agency has released some interesting detail on the case and explains why it moved to break up the proceedings when it did.  Earlier this week a jury at Birmingham Crown Court …

Nearly half of British adults who gamble online (45%) say they’d be likely to place a bet with an online gambling website if they knew that the brand was contributing financially to the research, education and treatment of problem gambling. 61% of the British public think this would be likely to increase public awareness of problem gambling. The commitment of …

New York Times and Sunday Times investigations uncover a web of deceit There are countless reasons why match fixing is akin to doping, perhaps even the spectator equivalent. Loyal fans pay extortionate amounts of money to travel home and away to watch their favourite team in action. Yet most aren’t remotely aware of the volume of recent and past cases, …