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Team SBC’s David Kelly discusses how the meteoric rise of Ireland’s rugby team can help fuel and inspire a generation of future sportswomen, with bookmakers and TV companies finally waking from the slumber. Philip Doyle’s charges have set the standard, winning their first ever Grand Slam last year and achieving a record fourth place finish at the Rugby World Cup …

bettingexpert.com Racing editor Stephen Harris digests the latest Ladbrokes woes and identifies five implications for the industry. The headlines in the press said it all last week as the beleaguered bookmaker suffered yet another dire set of results, particularly when compared with William Hill, Paddy Power and Bet365. But what do these shocking figures mean for the industry as a …

In a series of articles, David Clifton, director at licensing and gambling consultancy Clifton Davies, takes a look at the changes to the UK’s gambling licensing laws which are due to be in place by October. How will the forthcoming changes affect affiliates? Will they have to remove any adverts from non-UK licensed operators? What about editorial-led content about non-UK …

In a series of articles, David Clifton, director at licensing and gambling consultancy Clifton Davies, takes a look at the changes to the UK’s gambling licensing laws which are due to be in place by October. The requirement for suppliers to be licensed has been extended until early next year – is this feasible or is there still confusion over …

In a series of articles, David Clifton, director at licensing and gambling consultancy Clifton Davies, takes a look at the changes to the UK’s gambling licensing laws which are due to be in place by October. The UKGC said it wants operators to justify their involvement in any markets which provide more than 3% of revenues. Has there been any …

The missing piece to date has been understanding customer personality and motivation. It is useful to track what a customer browses or when he buys. But how much more valuable is it to understand the motivation of those purchasing customers? To create a profile of those individuals most likely to buy based on a range of emotional criteria, from aspirations …

With Fantasy Football an established way for people to enjoy football for almost 20 years now, SBC has set up its own community league here. Sam Cooke gives some advice to would-be managers who are interested in joining the fun on where the value is hidden. 1) Bojan, Stoke City (£5.5m) How Bojan has found himself at the Britannia is …

With Fantasy Football an established way for people to enjoy football for almost 20 years now, SBC has set up its own community league here. Sam Cooke gives some advice to would-be managers who are interested in joining the fun about who they should sign. 1) Yaya Toure, Man City (£11m) A midfielder who dominated the league last season and …

With Fantasy Football an established way for people to enjoy football for almost 20 years now, SBC has set up its own community league here. Sam Cooke gives some advice to would-be managers who are interested in joining the fun. 1. Playing time. The number one rule; if they ain’t playing they ain’t scoring points. It’s especially vital to watch …