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Mark Gibson, mkodo Business Development Director and Chair of the AIME Mobile Betting Gaming Forum, believes that the different mobile marketing channels need not be viewed separately. Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, …

According to an industry survey, only 30% of mobile gambling revenue is new/additional revenue for operators For several years now the online gambling industry has declared the mobile channel its key growth driver. But the industry lacks more in-depth information regarding the mobile success story. Especially when it comes to the question of whether mobile revenues are new/additional revenue or …

Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …

With the iGaming Super Show revealing today that it has grown the B2B side of the event, SBC’s affiliate correspondent Marc Pedersen recounts his experience from an affiliate and media partner perspective. One of the interesting developments from the Igaming Super Show in Amsterdam last month was the emergence of lots of new brands showing off their services at the …

April Loft, Content Manager at Pentasia Recruitment, points out that there is often several sides to the same story, depending on where you read about it. iGaming is well served by its industry press and there are a number of publications offering news and analysis on topical trends and events. But with each publication offering its own take, it can …

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …

In the final part of this EIG Berlin special report Lee Richardson Chief Executive of Gaming Economics presents further insight on game and betting market impacts that effected industry performance during Brazil 2014. Gaming Economics is an independent gaming consultancy specialising in providing sound business guidance for operators, suppliers and investors within the international e-gaming and betting industry. To view part one …

In 2011 the Guardian published a definitive (though writer, James Dart, argued otherwise) list of the 100 football blogs to follow. The world of football blogging is highly competitive with often little to no financial reward. To stand out, and moreover, to maintain a consistent and steady flow of traffic to a blog is no mean feat. As such it …

Lee Richardson Chief Executive of Gaming Economics opens a series of content, interviews and industry commentary building up to the EIG Berlin Expo (21-23 October). In this two part  betting white paper, Richardson presents detail Gaming Economics betting analyses and observations regarding the 2014 World Cup in Brazil. A sports betting industry veteran Lee Richardson has held various senior management …

The die is finally cast. The Dutch Council of Ministers (cabinet) has given state secretary Fred Teeven the go ahead for his gambling reform. Last Friday, Teeven finally got the approval he sought after on three main issues: online gambling, lottery reforms and privatisation of the state owned Holland Casino. But Teeven is not home and dry yet. Or to …