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The FIFA World Cup is the largest international sporting event on the planet and smartphone-owning football fans everywhere will be using their mobile devices to play an important role in their World Cup experience. According to a new international study released from the IAB, “2014 World Cup: A Global Mobile Perspective,” over 48% of World Cup audiences will follow the …

Team SBC’s David Kelly examines the extent of the global match fixing and sports corruption underworld, as fresh World Cup rigging allegations crank up the heat on Sepp Blatter. The following SBC series will introduce match fixing, discuss its prevalence amid recent reports, and offer some insights as to how the gambling industry can protect sports integrity and lead the …

David Clifton, director at licensing and gambling consultancy Clifton Davies, discusses an issue he recently debated at a seminar in Westminster – that the  government is not consistent when it regulates gambling and that it is also needlessly overbearing. Let me start with a statement of the obvious: the fundamental objective behind the regulation or prohibition of any human activity …

Marc Etches, Chief Executive of the Responsible Gambling Trust, the UK’s leading charity aimed at minimising gaming related harm, discusses the range of services open to problem gamblers and how the industry can ensure that the enjoyment of the majority does not overtake the wellbeing of the minority. World Cup challenge Next month’s football World Cup in Brazil is being …

90 Digital & Linkdex have released the video sessions of the January ‘Igaming and SEO Think Tank’, the one day conference focusing on igaming marketing and SEO.  Video sessions give insight into current igaming marketing trends, and what factors are affecting SEO for igaming operators. Furthermore 90 Digital and Linkdex offer outside industry opinion on optimizing SEO practices. To view …

One of THE biggest sporting events is happening in Brazil from 12 June – 13 July, and the anticipation amongst football fans have soared sky-high.  Sports betting is estimated to swell to $700 BB – $1,000 BB (Sportradar, no black or grey market included), and viewership is expected to reach well into the billions during this football tournament. So, how …

Ahead of further Google algorithm changes that will impact igaming SEO, team SBC catches up with SEO igaming industry veteran Paul Reilly Founder of Media Skunk Works. Paul discusses current SEO trends and impacts effecting igamings convoluted SEO framework, and what measures operators can take to implement best practice and stop penalization by Google. Paul Reilly is the founder of …

The Premier League and La Liga seasons both ended in spectacular fashion, effectively decided on the final day. Summer is etching ever closer and thoughts immediately turn to the Champions League Final, while the transfer mill goes into overdrive. Excitement for Brazil is in the air, time to beat the bookie. Team SBC caught up with Ladbrokes’  Public Relations Officer …

Following his series exploring Facebook and gambling, SBC’s Sam Cooke gives insight into the current social strategy for Irish igaming bookmaker Paddy Power and its social media strategy. The bookmaker now dominates industry social coverage and has extended its social reach through social mediums into the public eye. Put simply Paddy Power warrented further social inspection Paddy Power social coverage …

SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In the final of three parts, he speculates what will be possible in the future. The United States America and gambling have not always seen eye to eye. It is a nation in which just twenty years …