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Opinium and the changing face of the UK punter

Copyright: stocking / 123RF Stock Photo

Strategic insight agency Opinium has compiled a report looking at the ‘changing face of the UK punter’ is the first in a new series from the company. The findings were that ‘retention, cross-selling and building brand loyalty are the key challenges facing operators in the UK’. The new paper is titled “Gaming’s not so quiet revolution: the changing face of the …

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Sky Betting & Gaming renews long-standing Playtech partnership

Playtech & Sky Bet

Sky Betting & Gaming has renewed its partnership with Playtech by agreeing a multi-product deal which extends across Playtech’s dedicated Live Casino environment. The long-standing partnership has facilitated year-on-year growth within gaming, live and bingo verticals at Sky Bet, who recently picked up an inaugural award recognising marketing excellence and innovation across the Playtech Casino network of global licensees. For example, …

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Gambling Commission refutes ‘regulatory creep’ over consumer protection focus

Gambling Commission

The Gambling Commission has defended its focus on consumer protection amid concerns that the shift in focus under CEO Sarah Harrison is a case of ‘regulatory creep’. The comments came as part of the consultation process into the Commission’s enforcement strategy published today which revealed a new enforcement strategy which will be used to tackle operators who breach gambling regulations. Citing how a fast …

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Habanero tailors content to Belgian market with starcasino.be

CasinoDesignPro - Copyright: welcomia / 123RF Stock Photo

Slots and table games provider Habanero has demonstrated its ability to “tailor content to a variety of markets” after going live with Belgium-based online casino starcasino.be. Habanero’s 75 video slots, including Panda Panda, Bird of Thunder and Fire Rooster, have been made available to the operator’s customers across a range of desktop and mobile devices. The deal will see the company, …

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Marathonbet takes up headline sponsorship at Brighton Festival

Brighton Racecourse

Brighton Racecourse and Arena Racing Company (ARC) has announced that Marathonbet will be the headline sponsor of the racecourse’s Festival of Racing. The Marathonbet Festival of Racing, which takes place between Wednesday 9 August and Friday 11 August, will see branding for the online bookmaker displayed throughout Brighton Racecourse. Marathonbet will also be engaging with fans in the run up …

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