UK

XLXLMedia (XLM) has been criticised by the Advertising Standards Authority (ASA) for breaching the CAP Code but also failing to respond to its queries. The London-based betting affiliate group and media publisher’s freebetsdotcom brand uploaded an Instagram post featuring Chelsea footballer Mason Mount, which was seen between 11-12 July 2023. This was the subject of two complaints, which have subsequently …

BetMGM UK has become the latest international betting brand to secure a presence in the Premier League, partnering with Newcastle United. The agreement marks a quick move for the MGM Resorts betting brand to establish visibility in England’s top-flight football league following launch in the market earlier this month, with its UK HQ also located in Newcastle. Brand visibility around …

Genius Sports has taken another step in its transatlantic journey whilst bolstering its position as the provider of NFL betting data and streams in the North American market. The London-based sportstech firm is taking its new product, BetVision – an NFL betting and streaming platform – exclusively live in the US. . Bettors using the app will be able to …

Events and Media specialist SBC has once again strengthened its sales team with the appointment of Edward Young as Media Sales Manager. An experienced media industry expert, Young joins the SBC Media team during a period of strong growth and his recruitment represents a proactive approach to building on what is already the betting and gaming industry’s largest and most …

Addressing the ‘Regulating the Game Conference’ (25 September 2023), Tim Miller, Executive Director of the UK Gambling Commission (UKGC) has shed detailed insights on the regulator’s progress towards settling the most contentious issues of the UK Gambling Review.  The Commission’s Executive Director for policy development addressed an international audience providing in-depth context on the UK government’s generational review of laws …

The British Horseracing Authority (BHA), in participation with the media stakeholders of Racing TV, At The Races, and the Racing Post, has launched a survey to gather views from the betting public on affordability checks proposed by the UK Gambling Commission (UKGC).  Initiating a combined survey, racing stakeholders seek to shed light on the diverse views of betting audiences on …

Kambi and LeoVegas have detailed continued momentum for their long-standing partnership, with the former supporting the UK launch of BetMGM. A so far solely US-facing brand of the MGM Resorts International group, BetMGM is being taken live in the UK using LeoVegas’ platform and utilising Kambi’s sportsbook services, including its Bet Builder and AI-powered algorithmic trading capabilities. LeoVegas Group has …

William Hill has enlisted sports technology agency Twenty3 to boost its content offering, integrating the firm’s Content Toolbox into its operations. The 888 Holdings online and retail sports betting brand will utilise Twenty3-produced custom graphics and visualisations to provide information in order to enhance engagement with its customers. Digital channels are the core area of focus for the partnership, with …

The Advertising Standards Authority (ASA) has upheld a complaint against the Postcode Lottery regarding two adverts published in the Daily Mail. Published on 1 July 2023, the adverts in question depicted two sets of circumstances of people facing financial difficulties before winning large sums of money on the Postcode Lottery. The first ad featured text that read “we had to …

Coral has announced Wonderhood Studios as the winner of its advertising tender for a new creative agency.  The summer, the Entain Plc subsidiary triggered a ‘competitive pitch’ to manage the creative marketing account for its multi-million-pound UK advertising account. Announced as winners, Wonderhood Studios will succeed BBH London as Coral’s new creative advertising agency working across all media formats alongside …