SBC News Voice of the Sports Betting Industry
DATA.BET has launched a new Single Page Application (SPA) to offer enhanced flexibility and efficient alternatives to traditional iFrame-based integrations.
Taking customisation ‘to a new level’, the feature provides extensive personalisation by allowing partners to independently configure and fully tailor their components and behaviors.
DATA.BET CEO, Yurii Berest, commented: “SPA is a high-performance solution delivering up to 3x faster performance, designed for speed and flexibility.
“It supports extensive customisation and integrates within days. Each product update brings it closer to the concept of ‘technical excellence’ which directly impacts the commercial aspects of the gambling entertainment industry.”
The CEO added that such flexibility allows clients to develop a product that aligns with their audience and business strategy.
“User-friendliness is always generously rewarded by players and reflected in the operator’s GGR,” Berest continued.
This version introduces Server-Side Rendering (SSR), which enables operators to enhance their visibility in search engine rankings by optimising pages for event-based searches, such as major sports events.
Thomas Donson, Head of Trading at DATA.BET, spoke to SBC News last year about how flexibility has always been a key aspect of the firm’s strategy following its Bet Builder roll out.
“Esports betting is constantly evolving, and with the growing diversity of game titles, players are demanding more flexibility in how they place their bets,” he said.
“Bet Builder allows them to create custom wagers across various markets and conditions within a single match.
“This level of personalisation is something that resonates strongly with the esports audience, which tends to be very specific about how they interact with the games. Bet Builder significantly boosts player retention.
“Players who have the opportunity to create custom bets tailored to their interests are more likely to return to the operator’s platform.”
The new SPA launch aims to display the company’s understanding of the “continuous improvement” term for crucial casino acquisition and engagement processes.
