UK

Ladbrokes has partnered with Powerleague to launch ‘Primetime Pitches’, a new brand initiative to expand the availability of local pitches to footballers across the UK and Ireland  The first-of-its-kind collaboration will see Ladbrokes provide free access to venues operated by Powerleague, who operate as the UK’s premier provider of small sized football pitches. Primetime Pitches will give footballers access free …

Dan Colton has begun his tenure as Managing Director of Sky Betting and Gaming, one of Flutter Entertainment’s flagship sportsbook brands. He joins the Leeds-headquartered firm at a hectic time in the sports schedule for operators, following the World Cup and with the domestic and European football schedule now back underway. Colton first announced his new position three months ago, …

Former FSB business development lead Andrew Grimshaw has been appointed by Checkd Group as the new Commercial Director of its Checkd Dev division. Grimshaw has been tasked with driving growth in both European and North American markets, particularly the latter, where Checkd Dev has been developing tech solutions for the wider group’s FlashPick brands, which have gone live in markets …

The UK Tote Group has widened the scope of its pool betting coverage in partnership with 1/ST Content, delivering North American horse racing to its customers. The first phase of the rollout has seen win, place, exacta and trifecta products made available to Tote bettors, beginning with the Pegasus World Cup over the weekend, with over $43m wagered across the …

Planet Sport has moved to bolster its betting content proposition, acquiring tip platform Tipstrr, which will be integrated into its wider portfolio of sites. The Leeds-based company aims to develop ‘strong betting content and data product’ via the takeover, whilst also gaining access to Tipstrr’s active user base and sports betting tipsters and an opportunity to showcase its betting partners …

Aston Villa’s sponsorship agreement with BK8 will go ahead, according to club supporters’ organisations, having been hit with criticism from fans for the company’s advertising history. Reports last month indicated that the BK8 branding would likely feature on the front of the Premier League side’s match shirts, as a replacement for outgoing three-year partner Cazoo. BK8 has a history of …

The gates may have closed on the stadiums of the World Cup in Qatar, but international football has not gone anywhere as European competitions resume.  SBC’s Bookies Corner asked some leading sportsbooks for insights into who punters are favouring – is it Pep’s time to finally lift the Champions League with Manchester City, and can Manchester United end its six …

Arena Racing Company (ARC) has launched a new media service, ‘ARC Media International’ (AMI), developed with omnichannel distribution provider Vermantia. Targeting enhanced exposure for tote betting and an updated service for retail bookmakers, the new horse racing tote betting channel is backed by Vermantia’s CAP (Complex Automated Production) technology. Elements of the service include racing and betting information via custom-designed …

Paddy Power has achieved ‘Superbrand’ status, recognised as a superior and creatively engaged brand for British consumers.  The accolade is awarded each year by the Centre of Brand Analysis which conducts independent consumer surveys to distinguish the most outstanding brands within a marketplace. Paddy Power marketing was lauded for executing complex, high-impact and high-coverage campaigns to reach and engage with …

bet365 has taken another step in its roadmap for international, particularly North American, expansion, making market entry in the state of Virginia. The Stoke-on-Trent based global bookmaker first launched in the US in New Jersey back in 2019, and has since launched in Colorado and the newly regulated state of Ohio. Last month, it appeared that Massachusetts would become bet365’s …