Europe

Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …

With a lack of live sports markets over the last few months, betting companies and punters alike have switched their attention towards a range of new sports, leagues and betting opportunities – but doing so has resulted in fresh concerns regarding the integrity of such markets. Discussing how the pandemic has affected the ways in which companies approached the last …

Paddy Power states that the ‘dreaded B-word is back in British politics agenda’, as the bookmaker prices a No Deal Brexit as the likeliest outcome of the ongoing trade talks between the UK government and its EU counterparts. A week which began with The Financial Times reporting that PM Boris Johnson plans to override key conditions of Parliament’s approved EU …

Online gambling operator Betway has been confirmed as the exclusive sport betting partner of Hertha Berlin as part of a three-year agreement. The partnership, according to Betway, was brokered by SPORTFIVE and demonstrates its commitment to the German market and the Bundesliga. Commenting on the deal, Anthony Werkman, Betway CEO, said: “Our brand is well known among football fans in …

CIS betting group Parimatch has announced its biggest esports partnership to date becoming a global partner of pro esports organisation Fnatic winner of more than 200 championships across 30 different game types in the past decade. The partnership sees Parimatch join Fnatic’s roster of global brands, which includes BMW, Monster Energy, One Plus and AMD Radeon, serving as Fnatic CSGO …

In principle, the challenges for delivering an effective omnichannel strategy remain the same across all gambling territories, but in some cases regulations dictate that this is now more about recreating the same user experience than it is syncing up distribution channels. That was one of the main takeaways from the ‘Creating an omnichannel experience’ panel, sponsored by Italy-based B2B service …

Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …

The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power.   Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …