A deep dive on evolving social media, content and influencer marketing strategies to drive mass audience engagements opened SBC Summit Barcelona – Digital’s day three Marketing & Affiliation track. An expert panels featuring representatives of media giants Google, Twitter and LadBible underlined that social media content has shown its true depth in reaching audiences during the COVID-19 lockdown, as all …
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Best international practices are high on the agenda for the CIS countries looking to legalise sports betting, according to Ilya Machavariani, head of Russian and CIS gambling and gaming practice at Dentons. Speaking as part of the ‘CIS & the Balkans – The next big thing?’ panel on day two of the SBC Summit Barcelona – Digital, Machavariani gave an …
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M88 has been named as La Liga’s regional betting partner in Asia after signing a multi-year partnership with the Spanish football competition. The commercial agreement will run until the end of 2024 and will see the online betting platform collaborate with La Liga to produce exclusive content to grow the competition’s reputation in Asia, while also increasing fan engagement opportunities …
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GVC Holdings’ Director of Regulatory Affairs Martin Lycka offers an insight into the lives of the gambling industry’s regulatory experts. _________ ‘Hic sunt leones’ – here are lions, is a phrase used in times gone by to denote unknown territories on maps. At the time of its first visionaries, there would have been no easier task than drawing a regulatory …
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Young Gamers & Gamblers Education Trust (YGAM) has teamed up with Betknowmore to launch Safer Gambling Training. The programme, which was launched at this week’s SBC Summit Barcelona – Digital, will provide gambling industry employees with specialist online training to strengthen play protection standards and effectively safeguard consumers from gambling-related harm. Lee Willows, Chief Executive of YGAM said: “Our journey …
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Coingaming Group has ‘ushered in a new chapter’ after confirming the appointment of a new CEO and COO in addition to an expansion of the group. Former COO Maarja Pärt will assume the role of CEO. As part of the role, Part will place an increased focus on the Sportsbet.io, Bitcasino.io and Slots.io brands. Commenting on the new role, Pärt …
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Following 2020’s disrupted proceedings, leadership eyes have turned to 2021 to see whether LatAm governments will finally deliver on their regulated market agendas for sports betting. As part of an evening deep dive on LatAm’s regulatory roadmap and political developments Kristal Rovira, Research Director of Americas for VIXIO, asked the panel whether any legislative progress has been achieved during 2020. …
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Innovation in the betting industry remains a prominent discussion, however, since the start of the global health pandemic the topic has risen in significance to ensure that new solutions keep customers engaged. On day two of SBC Summit Barcelona – Digital trading experts sat down to discuss what new innovations are being created for fixed odds solutions. A variety of …
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Adjusting business operations and core systems for unprecedented working conditions, no other betting c-level position has felt more pressure and scrutiny than the CTO. Opening the ‘Innovation and Technology’ track on day two of SBC Summit Barcelona – Digital, tech experts and leading betting operators underlined that following an adjustment period, the industry faces a myriad of new variables beyond …
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SG Digital’s Yiannis Stathis believes that OpenMarket can spell an end to the complex working environment for sports betting operators and suppliers, adding that both sides are losing too much time – and “leaving too much money on the table” – by trying to manage one-to-one relationships. Stathis was delivering a presentation at the SBC Summit Barcelona – Digital, where …
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