Having extended their venture into the world of sports sponsorship by becoming the official betting partner of Gloucester Rugby, 21Bet CEO, Richard Hogg told SBC, ‘we’re absolutely delighted with the partnership’.
A cornerstone of the sponsorship is the temporary renaming of the West Terrace to the ‘21Bet Terrace.’
Hogg a committed rugby fan further stated: “They are steeped in history and have the most iconic Rugby stand there is in The Shed and so to have the extent of exposure that we have in the newly renamed ‘21Bet Terrace’ is considered a real coup.”
21Bet are also offering a price boost on Gloucester finishing in the top 6 this season, Hogg said: “We’re 100% behind the team and think that they will go from strength to strength under new coach Johan Ackerman.
“The better the club fare, the more exposure we are likely to get and so it’s a win-win situation. Nothing will please us more than to be paying out the Gloucester fans at the end of the season. 7/1 to finish in the top 6 represents huge value”, Hogg added.