Europe

Paddy Power – No Deal Brexit more likely than ever

SBC News Paddy Power - No Deal Brexit more likely than ever

Paddy Power states that the ‘dreaded B-word is back in British politics agenda’, as the bookmaker prices a No Deal Brexit as the likeliest outcome of the ongoing trade talks between the UK government and its EU counterparts. A week which began with The Financial Times reporting that PM Boris Johnson plans to override key conditions of Parliament’s approved EU …

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Betway grows sponsorship portfolio with Hertha Berlin deal

SBC News Betway grows sponsorship portfolio with Hertha Berlin deal

Online gambling operator Betway has been confirmed as the exclusive sport betting partner of Hertha Berlin as part of a three-year agreement. The partnership, according to Betway, was brokered by SPORTFIVE and demonstrates its commitment to the German market and the Bundesliga. Commenting on the deal, Anthony Werkman, Betway CEO, said: “Our brand is well known among football fans in …

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Parimatch ups global esports appeal with Fnatic partnership

SBC News Parimatch ups global esports appeal with Fnatic partnership

CIS betting group Parimatch has announced its biggest esports partnership to date becoming a global partner of pro esports organisation Fnatic winner of more than 200 championships across 30 different game types in the past decade. The partnership sees Parimatch join Fnatic’s roster of global brands, which includes BMW, Monster Energy, One Plus and AMD Radeon, serving as Fnatic CSGO …

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SBC Summit Barcelona – Digital: A new reality for omnichannel

omnichannel

In principle, the challenges for delivering an effective omnichannel strategy remain the same across all gambling territories, but in some cases regulations dictate that this is now more about recreating the same user experience than it is syncing up distribution channels. That was one of the main takeaways from the ‘Creating an omnichannel experience’ panel, sponsored by Italy-based B2B service …

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Matt Scarrott: Alternative markets will struggle to compete with the bigger sports

SBC News Matt Scarrott: Alternative markets will struggle to compete with the bigger sports

Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …

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SBC Summit Barcelona – Digital: The state of play with esports betting integrity

SBC News SBC Summit Barcelona - Digital: The state of play with esports betting integrity

Esports betting has been a hot topic since the global health pandemic first began earlier this year, with traditional bookmakers stepping into the sector for the first time to provide punters with alternatives to traditional markets. At SBC Summit Barcelona – Digital, a panel of experts took to the virtual stage to discuss the future of esports betting in Europe. …

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Joe Lee: Data is king when it comes to launching new markets

SBC News Joe Lee: Data is king when it comes to launching new markets

The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power.   Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …

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Barcelona Summit: Betting in the midst of changing technology and social cycles

SBC News Barcelona Summit: Betting in the midst of changing technology and social cycles

A captivating discussion on the generational change that sports betting is currently witnessing opened the SBC Summit Barcelona – Digital conference agenda. Two executives locked in the eye of the storm are Jason Robins, CEO of DraftKings, and Sportradar founder Carsten Koerl, who were both on hand to debate 2020’s sweeping reform of betting’s global landscape and standard operating norms.   …

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AC Milan strikes ‘long-term’ Yabo Sports partnership

SBC News AC Milan strikes ‘long-term’ Yabo Sports partnership

Casino and sportsbook operator Yabo Sports has been named as an official regional partner for AC Milan across Asia. As a result of partnership, Yabo Sports has added to AC Milan’s virtual fan village as part of the club’s Digital Summer Tour – a project which aims to increase fan engagement opportunities to Chinese fans. David Lee, Chief Marketing Officer …

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