Lega Serie A has named ManBetX as its ‘International Presenting Partner for Asia’. The new Asian market focused bookmaker will receive heightened coverage across Serie A syndicated Asia broadcasts during season 2017/18.
ManBetX marketing secured its broadcast partnership ahead of this weekend’s start of a new Serie A season. The online bookmaker will gain in match graphics, idents and virtual goal-mat advertising in all live Serie A match broadcast across on all platforms throughout Asia.
Issuing a corporate statement ManBetX marketing detailed ’This is a hugely exciting time and we are delighted to partner with Serie A, one of the world’s top football leagues. Italian football is very popular in Asia and we look forward to engaging with the league’s ever-growing fan base in the region.’
The new Asia market focused bookmaker has moved to expand its presence within European football. Last June ManBetX announced that it had become the ‘Title Sponsor’ of South London Premier League football club Crystal Palace.
‘We are delighted to have reached this agreement with ManBetX’ said ISG joint CEO Tony Ragan. ‘Delivering regional audiences to our brand partners through globally popular sports events is at the core of our business.’