ManBetX nets Serie A Asia broadcast partnership

Lega Serie A has named ManBetX as its ‘International Presenting Partner for Asia’. The new Asian market focused bookmaker will receive heightened coverage across Serie A syndicated Asia broadcasts during season 2017/18.

ManBetX marketing secured its broadcast partnership ahead of this weekend’s start of a new Serie A season. The online bookmaker will gain in match graphics, idents and virtual goal-mat advertising in all live Serie A match broadcast across on all platforms throughout Asia.

Issuing a corporate statement ManBetX marketing detailed ’This is a hugely exciting time and we are delighted to partner with Serie A, one of the world’s top football leagues. Italian football is very popular in Asia and we look forward to engaging with the league’s ever-growing fan base in the region.’

The new Asia market focused bookmaker has moved to expand its presence within European football. Last June ManBetX announced that it had become the ‘Title Sponsor’ of South London Premier League football club Crystal Palace.

‘We are delighted to have reached this agreement with ManBetX’ said ISG joint CEO Tony Ragan. ‘Delivering regional audiences to our brand partners through globally popular sports events is at the core of our business.’

Check Also

Parimatch links with Oleksandr Usyk in responsible gaming tie-up

Parimatch Tech has further strengthened its portfolio of major sports partners, signing a responsible gaming …

Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the …

Parimatch further enhances foothold in English top-flight sports

Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements …