Europe

Responsible gambling advocacy charity GambleAware has appointed Expert Link to co-design its nationwide ‘ALERTS’ network. GambleAware has provided funding for, ALERTS – which is an acronym for ‘Affected Lived Experience Research, Treatment and Support Group’ – for 18 months. The group will consist of people with lived experience of gambling harm. The charity’s stated ambition is that the group will …

Spotlight Sports Group has extended and expanded its live video content partnership with Betfair which will focus around the Racing Post Live show. Every Saturday afternoon through 2021, Racing Post Live will broadcast live reactions from racing experts as well as exchange prices and tipping throughout the day’s racing. With the aim of driving bettor engagement, the video partnership will …

Online betting operator MansionBet has been named the official sponsor of over 800 greyhound races in 2021 following an agreement signed with the Arena Racing Company (ARC).  Under the terms of the deal, the bookmaker’s branding will be displayed across all four ARC greyhound tracks, beginning with tonight’s (11 February) racing at Newcastle, and continuing at Newcastle, Sunderland, Birmingham’s Perry …

Sportradar has agreed to exclusively manage the advertising inventory for Forza Football’s live score app by supplying its data-driven marketing solution, ad:s. Through the partnership, Sportradar will utilise its knowledge of bookmaker marketing requirements to optimise the football technology firm’s advertising placements.  Sportradar will, through its Marketing Cloud platform, support Forza Football in delivering personalised messaging by prioritising native, odds-first …

The enforced closure of Sweden’s Casino Cosmopol venues continues to disrupt Svenska Spel trading, as the state-owned operator reported a 14% decline in group Q4 net gaming revenues to SEK 2,212 million (Q4 2019: 2,247 million).  Svenska Spel has predicted that if Casino Cosmopol venues are to remain closed for a further quarter, it will face a SEK 250 million …

LeoVegas AB has reported its ‘strongest fourth quarter ever’ but has found going tough in its core Nordic markets. Changes in regulations in both Sweden and Norway, and large tax increases in Denmark have caused the company’s Nordic profile to strain, but the group has still been able to report adjusted EBITDA growth of 25 per cent for the full …

The board of Entain Plc has stood by its recommended offer of SEK 40 (£3.50) cash per share, in its bid to acquire leading Baltic online gambling group Enlabs AB. This morning, Entain confirmed that it had extended its offer ‘acceptance period’ until the 18 March 2021, with the FTSE100 group further stating that it anticipates ‘deal settlement’ to commence …

Betting platform AYX has expanded its sponsorship portfolio via two agreements with Italy’s AS Roma and Spanish LaLiga giants Atlético Madrid. Under the terms of the agreements, AYX will become the Official Regional Betting Partner of both clubs, with significant advertising and marketing opportunities. The partnership with AS Roma will see the operator’s branding feature across Asian channel’s during the …