Sportradar revamps legacy OTT sports content solution

Rainer Geier – Sportradar

Sports data, content and media rights distributor Sportradar has announced the launch of its revamped ‘next-level’ OTT solution at the Sportel Monaco sports media convention.

The technology firm has developed a new engine which seamlessly connects its wide range of sports data with video capability within clients’ multiple distribution channels.

Sportradar was one of the first technology firms to offer a dedicated OTT sports content solution, allowing stakeholders to generate new revenue channels from their existing media rights.

Operating the service for 15-years, Sportradar has significantly expanded its OTT partners, with a client portfolio which includes The WRC, Deutsche Telekom,, ITF Davis Cup and Fed Cup, ITTF, EuroHockey and the IMMAF.

Updating stakeholders, Sportradar Managing Director for OTT services, Rainer Geier, said: “Having data and video together is crucial if you want to supply an OTT solution in this technological day and age.

“With over 15 years of global AV and sports data experience, we have already developed the industry’s leading media ecosystem. This has enabled us to build on our truly dynamic and trusted end-to-end OTT solution with a stable technical basis for clients to manage multiple channels, control video strategy, maximise digital platforms, leverage local and global marketing, provide enriching customer data, increase rights value and therefore generate new revenue streams.”

In its update, Sportradar informs that it will move to integrate its latest OTT solution across all new and existing partners.

The technology and data firm outlines a number of benefits and innovative features for its OTT clients and their content distribution needs.

These include configurable extensions for mobile and Smart TV apps, the development of a deep data recommendation engines, automated data for reporting and monitoring, and extensive personalisation features.

Geier added: “Video is still the most important distribution channel and content is king, so offering more engagement options through one trusted, innovative and flexible solution will help our clients meet the demands of the modern-day sports fan who want seamless accessibility, engagement and gamification, personalisation and a stable user experience.”

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