Greek lottery and betting operator OPAP has outlined its social responsibility and fundraising initiatives, acting as the lead sponsor of the 36th ‘Athens Authentic Marathon’ (11 November 2018).
Continuing its Athens Marathon legacy sponsorship, OPAP states that its underlining corporate vision is to ‘enhance Greek communities for the benefit of future generations’.
Updating its stakeholders, OPAP governance has outlined three Greek youth orientated social responsibility directives that its marathon sponsorship will fund: ‘Children Hospitals’, ‘Sports Academies’ and ‘OPAP Forward’ programs.
The Greek gambling firm will continue its ‘Hospital Renovation Projects’, with a dedicated commitment to redeveloping the Aghia Sofia and Panagioti children’s hospitals.
Furthermore, OPAP governance will continue its direct support for Greek youth sports academies, seeking to fund 125 youth sports directives which support +10,000 young Athletes and 450 coaches.
Finally, in 2018, the Greek lottery and betting operator launched its ‘OPAP Forward’ program, seeking to tackle Greece’s high youth unemployment head-on as one of Greece’s biggest corporations.
Working alongside non-profit organisation and employment charity Endeavour, OPAP seeks to create a network of support for Greek SME businesses recruiting and developing the nation’s young talent.
Supporting its social responsibility drive, last week OPAP launched its new TV campaign ‘I need your phone’ featuring Greek pop-star Sakis Rouvas promoting OPAP’s Athens Marathon fundraising app, which will allow Greek audiences to directly contribute to its initiatives