Chess Grandmaster Magnus Carlsen will represent ‘Team Kindred’ at the inaugural edition of the ‘FIDE Online World Corporate Chess Championships’. This weekend (19-21 February), world chess governing body FIDE will host its first corporate championships with a reported 288 company teams registered, as 1,467 players compete to win the online rapid chess tournament. Kindred Group has confirmed its tournament participation …
Read More »Europe
Oddspedia grows brand awareness with Real Madrid advertising deal
Oddspedia will grow its brand exposure after agreeing to a new partnership with La Liga champions and global football giants, Real Madrid. For the remainder of the 2020/2021 season, Oddspedia will be featured on the perimeter advertising boards at the Estadio Alfredo Di Stefano for selected Real Madrid home games, including El Clasico against Barcelona on 11 April. It comes …
Read More »Parimatch maintains esports status with Team Spirit extension
Betting technology company Parimatch has maintained its strong market position in esports by extending its cooperative partnership with Team Spirit. Under the terms of the contract, Parimatch will remain the title partner of Team Spirit – which is one of the three most popuar in the CIS region – and will see its logo placed on the front, back and …
Read More »Monzo trials ‘universal gambling block’ with TrueLayer open banking systems
Digital bank Monzo has partnered with compliance and open banking software provider TrueLayer to develop an ‘industry-wide universal gambling block’ solution for the financial services sector. The Fintech incumbents revealed that they are trialling an ‘open-banking API’ to develop a comprehensive gambling block solution, impeding transactions between financial service providers (banks, credit cards, e-wallets, loans, etc) and gambling businesses. In …
Read More »SBC Digital Italy: Operators must become ‘more than a betting brand’
Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …
Read More »Low6 launches U’s Picks app for Colchester United supporters
Mobile betting games developer Low6 has expanded its sports affiliations by launching its new U’s Picks app in cooperation with Colchester United FC. The app can be played for free by Colchester fans on every match day, with a share of £500 as the main prize. Supporters will need to accurately predict designated match outcomes in order to win the …
Read More »Premier League to air live games via broadcast partners until fans return
The Premier League has confirmed an extension to its agreement with respective broadcast partners to show the remainder of the 2020/21 season in the UK until supporters can safely return to stadiums. Primary rights holders Sky Sports and BT Sport will continue to show the majority of matches, whilst streaming platform Amazon and the BBC will carry additional games. “The Premier …
Read More »GSlot Casino joins Alpha Affiliates program
The project manager for GSlot told SBC News that the online casino plans to “create more than five new brands” having joined the affiliate program from Alpha Affiliates. “Among our plans with one of the most famous partner programs in the gambling industry is to create more than five new brands that will cover all countries and markets,” he said. …
Read More »Highlight Games maximises Greek market presence via Novibet launch
Highlight Games’ premium titles are set to go live in Greece and the UK via Novibet’s online and mobile platforms. Notable products from the London-based video virtual sports developer include Soccerbet, which now features English, Italian, Greek and Turkish football leagues. The title includes a range of famous clubs from the Greek Super League, including AEK Athens, Aris Thessaloniki, Asteras …
Read More »Lord of the Pot to use AffiliateINSIDER for Live Fantasy promotion
Fantasy operator Lord Of The Pot has engaged AffiliateINSIDER to support the launch of the its interactive ‘Live Fantasy’ sports and esports contests platform and affiliate offering for its Tokipot.com brand. This patented product aims to differentiate itself from other fantasy offers by giving customers the chance to pick and edit a fantasy lineup during a live game, allowing players …
Read More »