Issuing a combined corporate communication, US market strategic partners GVC Holdings and MGM Resorts have confirmed the appointment of Adam Greenblatt as US joint-venture Chief Executive of ‘MGM GVC Interactive LLC’
Noted as a key stakeholder in the creation of the MGM-GVC Interactive strategic property, Greenblatt has been promoted to the executive leadership position having formerly served as Director of Corporate Development & Strategy for GVC Holdings Plc.
Moving forward, Greenblatt will be tasked with leading MGM-GVC Interactive’s founding enterprise strategy, planning and execution, as the FTSE and Nasdaq firms seek to establish US gambling’s leading sports betting and interactive gaming proposition.
This afternoon, GVC Group Chief Executive Kenneth Alexander and Jim Murren CEO & President of MGM Resorts issued the following joint-statement confirming the appointment of Greenblatt as JV leader.
“We are pleased to appoint Adam as CEO of the joint venture, who will bring his in-depth knowledge and expertise in on-line gaming and sports betting from both sides of the Atlantic. His determination, experience and vision are exactly what we need to establish a prime position in the rapidly evolving U.S. gaming market.”
Updating investors, GVC and MGM governances’ point to Greenblatt’s extensive experience and knowledge in developing and delivering effective multi-level industry partnerships, formed during his tenure as a Ladbrokes legacy executive.
Greenblatt’s proven track record has seen him lead ‘defining industry transactions’, including Ladbrokes strategic partnership with Playtech Plc, the acquisition which formed Ladbrokes Australia and acting as a key executive stakeholder in the successful post-merger projects/developments between Gala Coral and Ladbrokes undertaken during 2016/2017.
Adam Greenblatt commented on taking leadership of GVC-MGM: “I am delighted to have been chosen to lead MGM GVC Interactive at this historic time for the US sports betting and gaming sector. With the combined brands, technology and market access of our two parent companies, I am determined to make it the most dynamic and successful player in the industry.”