Europe

EEG acquires ‘proven challenger’ Bethard for €16m

SBC News EEG acquires 'proven challenger' Bethard for €16m

Esports Entertainment Group (EEG) has secured definitive terms to acquire Malta-based online gambling operator Bethard Group Ltd, as the company continues to expand its European sportsbook profile. Nasdaq-listed EEG confirmed that it had reached an agreement with Gameday Group – the operating firm of Bethard – to acquire its asset for €16 million ($19.5m) cash and a guarantee of 12% …

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Gambling with Lives trials new support system for treatment of gambling disorders

SBC News Gambling with Lives trials new support system for treatment of gambling disorders

Gambling with Lives has unveiled its new ‘treatment and support system’, designed by the lived experience of former victims of gambling harms working with health experts to tackle the deep complexities of gambling disorders. The support charity states that its organisation embarked on a new pathway design, acknowledging that victims of gambling had faced judgement and a lack of understanding …

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William Hill initiates LatAm expansion with Colombia launch

SBC News William Hill initiates LatAm expansion with Colombia launch

William Hill has made the first steps into expanding into the burgeoning South American gambling landscape, building on its acquisition of Alfabet SAS to launch in Colombia. The acquisition of Alfabet was initially conducted in December 2020, in a deal which saw the then Gibraltar and UK-based operator acquire a majority stake in the company which has operated the BetAlfa.co …

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GambleAware interactive maps identify locational demand for support

SBC News GambleAware interactive maps identify locational demand for support

GambleAware has launched new interactive maps designed to identify the usage of and reported demand for support and treatment, segmented by local authorities and wards across Great Britain. Based on the responsible gambling charity’s annual treatment and support survey, GambleAware has outlined differences in gambling participation, usage and reported demand for treatment and support, broken down by area. The survey …

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Betfair sponsors SBT Brazil’s Copa America coverage 

SBC News Betfair sponsors SBT Brazil’s Copa America coverage 

Betfair will serve as a co-sponsor of Brazilian TV broadcaster SBT’s coverage of the 2021 CONMEBOL Copa America tournament taking place this summer from 13 June to 10 July.   Recognised as one of Brazil’s ‘big three’ terrestrial TV channels, SBT is contracted to broadcast 11 Copa America matches including the tournament kick-off match between hosts Argentina against Chile, as well …

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Paddy Power’s ASX secures €500,000 in crowdfunding

SBC News Paddy Power’s ASX secures €500,000 in crowdfunding

Paddy Power, the son of the owner of the bookmaker-of-the-same-name David Power, has raised over €500,000 in crowdfunding for his American SportZ Exchange (ASX) sports trading platform. The ASX project was founded in 2019 whilst a beta version was launched in 2020, and will function as a ‘stock market’ for sports, combining fantasy sports and financial markets, enabling fans to …

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FSB: When should operators contemplate platform migration?

SBC News FSB: When should operators contemplate platform migration?

Bookmakers are being asked whether their platform is up to the rigours of the next 18 months of high profile sporting events, or whether their current set-up will give their competitors an unwanted edge. The pandemic-enforced rescheduling of the international sporting calendar has created a programme of major events that are set to be one of the busiest periods sportsbook …

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BetBooster: Providing pre-match and in-play engagement boost through LSports

BetBooster

BetBooster, an automated betting stimulation service developed by LVision and solely distributed by LSports, is generating close to 100,000 bets on average each month for its sportsbook partners. The product produces targeted sports insights for sports bettors, seamlessly mixed into the traditional sportsbook layout, with the information based on historical data, live incidents and AI analysis – covering both pre-match …

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All-in Global debuts new AI translation solution

All-in Global debuts new AI translation solution

All-in Global has released a new AI-powered translation solution which will allow betting and gaming companies to ‘meet large content volumes while maintaining accurate translations’. The AI Translation + Human Post-Editing solution, which utilises Neural Machine Translation (NMT) technology, has been designed to enable online gaming, sports betting and esports organisations to ‘create content at scale’ for individual markets in …

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