SBC News Voice of the Sports Betting Industry
Sports data, technology and content provider Genius Sports Group has revamped its ‘Genius Sports Media’ division, building upon its 10 years of digital marketing experience and live sports data expertise to deliver new innovations to a diverse range of partners across the sports and gaming sectors.
Operating since 2017, Genius Sports Media has served as the audience engagement arm of Genius Sports, combining the Group’s programmatic media buying, data-driven content and customer retargeting functions.
The Group said that the ‘end-to-end digital agency’ will ‘transform the way brands and publishers connect with their audiences’.
Mark Locke, CEO of Genius Sports Group, said: “We have been helping brands acquire customers for well over a decade and have subsequently built an understanding of how and when sports fans engage with media that simply can’t be replicated by traditional agencies”.
Genius Sports said it has leveraged ’10-years of fan understanding’ to create marketing tools that help brands maximise marketing efficiencies and campaign ad-spend with highly targeted, contextual campaigns brought to life with live sports data.
In an expansion of its services, Genius Sports Media has also launched a portfolio of live data-driven widgets for digital publishers to engage with new audiences providing new opportunities for clients to engage with sports content, including a sportsbook affiliate platform service.
Locke added: “Using this expertise, in combination with our rapidly expanding live data portfolio, advertisers targeting sports fans can instantly connect with them in real-time to build stronger relationships that significantly increase conversion rates.
“By unifying these capabilities with our new suite of publisher products, Genius Sports Media both extends and optimizes the services we can provide for brands and publishers in this highly competitive marketplace.”
