Europe

EC probe demands Germany justify its online gambling tax regime

SBC News EC probe demands Germany justify its online gambling tax regime

An intervention by the European Commission may force Germany’s Bundesrat (federal council) to delay its final vote on approving its proposed 5.3% tax charge on player stakes, to be enforced on online slots and poker verticals. The controversial tax charge, remains the outstanding issue for Germany’s Bundesländer (state governments) to resolve in order for all provisions of the Fourth Interstate …

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MGA streamlines RTP % to allow licensees more flexibility servicing European markets

SBC News MGA streamlines RTP % to allow licensees more flexibility servicing European markets

The Malta Gaming Authority (MGA) has announced that it will streamline all return-to-player % (RTP %) across online and land-based games offered by licensed operators.  The decision will see the MGA lower its existing RTP percentage from 92% to 85% – the regulator’s established threshold for land-based gambling premises.  The MGA stated that its new RTP ratio requirement had been …

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William Hill refreshes master brand ahead of critical summer

SBC News William Hill refreshes master brand ahead of critical summer

William Hill will ‘relaunch its master brand’ this Saturday to coincide with the all-English final of the UEFA Champions League.  The heritage bookmaker has moved to refresh its brand identity following a transformative period for its business, which was acquired by Caesars Entertainment during Q1. This weekend, William Hill will unveil its new UK-wide advertising campaign designed to relaunch its …

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Betway nets Mercedes Cup sponsorship as tennis return continues 

SBC News Betway nets Mercedes Cup sponsorship as tennis return continues 

Betway has continued its return to sponsoring pro-tennis events by announcing that it will serve as the official betting partner of the Mercedes Cup – an ATP250 tournament.  Held at prestige Club Weissenhof (8-13 June) in Stuttgart Germany, the Mercedes Cup is regarded as one of the ATP Tour’s key grass-court tournaments in the lead-up to Wimbledon’s Grand Slam event. …

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Northern Ireland moves to radically overhaul legacy gambling laws 

SBC News Northern Ireland moves to radically overhaul legacy gambling laws 

Northern Ireland has warned all gambling businesses and hospitality establishments to prepare for statutory changes to be imposed on the nation’s gambling laws.  Yesterday, the NI Executive disclosed that communities minister Deirdre Hargey has been appointed to spearhead the biggest overhaul of the province’s gambling laws in over 35-years. Hargey announced that she would move to implement a ‘two-phased‘ approach …

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Ladbrokes unites the public for Euro 2020’s rock n roll return 

SBC News Ladbrokes unites the public for Euro 2020's rock n roll return 

Ladbrokes will this weekend unveil ‘This Time We Play Together’, its new flagship HD advertising campaign for this summer’s UEFA Euro 2020 football championships. The campaign devised by Neverland, Ladbrokes new creative advertising agency, celebrates football’s unifying return to the international stage following the pandemic which has impacted all levels of society.  Ladbrokes will kick-start its new campaign during Saturday …

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Racing League partners with News UK in ‘unprecedented investment’

SBC News Racing League partners with News UK in ‘unprecedented investment’

The Racing League has unveiled a range of media and sponsorship partners, notably announcing a multi-million pound agreement with News UK. As part of the deal between the newly launched horse racing competition and the media conglomerate, News UK will publish and broadcast horse racing content across The Sun, The Times, The Sunday Times and TalkSPORT.. The Times will publish …

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Dave McDowell: Why ‘modern and modular’ technology is crucial for meeting changing customer demands

Dave McDowell: Why ‘modern and modular’ technology is crucial for meeting changing customer demands

Modern technology, content and platform stability were among the core components highlighted when it comes to considering whether or not operators should consider platform migration. As part of the webinar entitled ‘Is your platform prepared for the ultimate 18 months of sports betting?’, FSB CEO Dave McDowell explained that the company underwent a series of technology upgrades which has helped …

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BETER partners with Asia Pro League tournament organiser

Asia Pro League

Sports and esports betting provider BETER has become a partner of the Asia Pro League, a new basketball league held in Central Asia.  This partnership aims to equip the basketball events with reliable and accurate trading provided by BETER, creating a wide variety of content for world betting operators. The Asia Pro League holds basketball tournaments and organises their live …

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