BetVictor launches horseracing Smart Card product

Online bookmaker BetVictor has launched a new Smart Card product which will offer punters the opportunity to access a continuous stream of live horse racing data. 

The new product, developed in collaboration with BetVictor’s data partner, Timeform, is hoped to offer more up-to-date information on races, updating the traditionally static information provided 24 hours before each race with updates, tips and race-day trends.

“Today, across almost every sport that punters bet on, the use of statistical information to produce real-time insights is increasingly important,” BetVictor director of product Eoin Ryan said.

“However, over the past few years horse racing products have remained relatively static. By integrating the latest Timeform services in our horse racing offering, the new Smart Cards product really raises the bar.”

Due to be made available via mobile, the Smart Cards will be integrated into BetVictor’s standard race cards and will offer data for all UK and Irish race meetings. 

The new launch will form part of a new creative campaign rolled out by the online operator, ‘See The Bigger Picture’. The campaign draws upon the input of several BetVictor ambassadors, including jockeys Rachael Blackmore and Nicola Currie, and trainer Jamie Snowden.

Check Also

Safer Gambling Forum: ‘The industry needs to do a lot more’

At the inaugural SBC Safer Gambling Forum, which took place at the CasinoBeats Summit in …

Indiana

Indiana marks sixth US state launch for SBTech

SBTech has entered its sixth US state in less than 18 months by launching an …

Kindred: The industry has a role to play in tackling problem gambling

With Responsible Gambling Week 2019 well underway, Kindred Group has been utilising its sponsorship of …