Low-margin bookmaker Pinnacle has enhanced its all-round customer engagement capacities by launching its ‘Future View’ website, an initiative it states will act as the company’s ‘foundation for future growth’.
Marked as a core project undertaken for 2019, the Future View website offers Pinnacle customers an optimised desktop and mobile experience catering for deeper engagement delivered through enhanced personalisation features.
Paris Smith, Pinnacle CEO, stated: “Pinnacle has consistently delivered the best odds, but we admit we haven’t always provided our customers with the most modern website experience.
“That’s why I am beyond thrilled to announce the launch of our new Future View website. It has been a high priority IT project internally for the last few years, and it provides us with a strong technical foundation and flexibility to expand our product offering. We’ve involved our customers since the early stages of the project, and I’m excited to finally be giving them the modern Pinnacle sportsbook that they have been asking us for.”
Pinnacle has improved its website functionality with the use of ‘intuitive navigation’, allowing its players to access their favourite markets faster combined with further account-level ‘preferred functions’ to boost the customer journey.
In addition, the website has been enhanced with new player features and concepts including a brand new ‘live betting centre’, instant tracking for all live markets, Asian betting line options display and access to Pinnacle’s enhanced esports betting portal.
Jesse Learmonth, Director of Product Management, added: “The launch of Future View is a massively exciting moment for Pinnacle and its customers, but it’s just one milestone on a much longer roadmap of improvements to follow. Before the end of this year, our customers will also have brand new native apps, a new live betting experience, a new dedicated esports portal, and a whole lot more.
“Our teams are doing an incredible job of executing against a very busy roadmap as we work to improve our customers’ experience. We’re committed to being the best bookmaker in the world for the next 20 years, and Future View puts us on a strong footing to achieve that. We’re just getting started.”