Europe

Sky Bet bolsters fan engagement by backing Sky Media YouTube shows

Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …

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AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …

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Martin Wachter, Golden Race: Preparing virtuals for US players

Golden Race

Martin Wachter, CEO of Golden Race, discusses the “enormous” growth prospects for virtual sports in the US, where it is targeting a first state licence and launching games with “new and unique functions” to meet player tastes across the pond. SBC: What are the plans for Golden Race in the US? MW: We have been doing a great amount of …

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BBC Panorama reports rise in complaints to UK bookmakers

According to a BBC Panorama documentary due to air tonight, UK Gambling Commission statistics have reported a 5,000 per cent rise in the number of complaints made about UK bookmakers over the last five years.  The Panorama investigation, Addicted to Gambling, will be hosted by Bronagh Munro, and will be broadcast at 8.30pm on BBC1 on Monday. The UKGC figures …

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Busy Blueclaw bags series of betting account wins

Leeds-based search marketing and content strategy agency Blueclaw has announced a series of major betting-related account wins, advancing its profile and services for sector incumbents. Detailing a ‘bumper 12-months’ of industry wins, Blueclaw management confirms that it has been retained by Betway, to act as lead content marketing agency, supporting the online betting group’s digital marketing and PR campaigns across …

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FA charges Huddersfield Town with misconduct

EFL Championship side Huddersfield Town has been charged with misconduct by the Football Association (FA) following the release of its hoax ‘Paddy Power sash kit’.  The charge is centred around a publicity stunt featuring the North Yorkshire side and the Irish bookmaker. The stunt, which saw the release of an unregulated ‘sash’ styled kit, featured a prominent Paddy Power logo printed …

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Publishing focused XLMedia sells Webpals Mobile asset

The governance of London AIM-listed industry affiliate marketing publisher XLMedia Plc has confirmed the sale of Webpals Mobile, the firm’s app marketing subsidiary to Israel-based ad-tech and SaaS solutions provider PLYmedia. XLMedia governance has chosen not to disclose the terms of sale related to the transaction, detailing that company maintains its long-term strategy of focusing on ‘higher-margin publishing activities’. ‘Webpals …

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Oddschecker reports Premier League related mobile growth

Oddschecker, a sport’s betting affiliate and media portal, has revealed that mobile traffic has steadily increased over the last three years in regards to Premier League pageviews.  The site, which also provides information about bets as well as an odds comparison service, accounted that 32.5% of all total pageviews during the 2016/17 Premier League campaign were as a result of …

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Scout Gaming launches Betflex ‘DFS Player Odds Sportsbook’

Stockholm-listed B2B fantasy sports supplier Scout Gaming advances its wagering capacity announcing the launch of ‘Betflex’ its proprietary built ‘player odds sportsbook’ function and ‘cross-selling tool’ on partner website FanTeam.com. Developed to advance partner cross-sell opportunities with traditional betting engagements, Scout Gaming launches its Betflex vertical a player odds sportsbook which allows customers to bet on players individual fantasy points collected …

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Paddy Power launches ‘Liquid Football’ with Joe Media

Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media.  The ‘long-form’ video and audio show is hosted by Sky Sports …

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