Europe

Betby & Lala.Bet sportsbook deal big step in ‘redefining the industry’

SBC News Betby & Lala.Bet sportsbook deal big step in ‘redefining the industry’

Betby has announced a partnership with LalaStars to integrate its sportsbook into the company’s Lala.Bet brand.  The sportsbook features over 210,000 monthly events, more than 6,500 available markets across 125 sports. Chris Nicolopoulos, Chief Commercial Officer of Betby, commented: “We’re thrilled to collaborate with LalaStar and bring our cutting-edge sportsbook solution to their platform, enhancing the user experience and expanding …

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UKGC prioritises data and evidence in new 2024-to-2027 strategy

SBC News UKGC prioritises data and evidence in new 2024-to-2027 strategy

The UK Gambling Commission (UKGC) has vowed to provide stakeholders with better evidence to ensure better outcomes for consumers and the public engaging with gambling. The need for better evidence and enhanced data collection was outlined by the Commission’s launch of its new corporate strategy for 2024-27 tailored to adopt the recommendations set out in the government’s White Paper High …

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Sky Bet to ‘centre its purpose’ in new fan-focused brand repositioning

SBC News Sky Bet to ‘centre its purpose’ in new fan-focused brand repositioning

Sky Bet has redesigned its platform as part of a new campaign to demonstrate its commitment to football fans. ‘For the fans’ was created in partnership with Grey London, which became the operator’s creative agency in March last year, and was tasked with developing its long-term strategic brand platform. Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, highlighted …

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BGC elects ‘standout leader’ Grainne Hurst as new CEO of trade body

SBC News BGC elects 'standout leader' Grainne Hurst as new CEO of trade body

The Betting and Gaming Council (BGC) has appointed Grainne Hurst as the new Chief Executive of the trade and standards body representing the UK gambling sector. An expert in public affairs and corporate social responsibility (CSR), Hurst joins the BGC from Entain Plc, where she served as Group Corporate Affairs Director of the FTSE 100 gambling group. 2024 has seen …

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QiH Group strengthens affiliate strategy with new CMO and COO appointments  

SBC News QiH Group strengthens affiliate strategy with new CMO and COO appointments  

Gambling affiliate QiH Group has announced a new hire and a separate internal promotion as part of its strategic growth plan.  David Murphy will join the firm as the Chief Marketing Officer, leading QiH to double digit growth through marketing channels and commercial relationships, increasing revenue and profit along the way.  On his appointment, Murphy commented: “QiH Group has been …

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CE Spotlight: Poland market gains prevalence over Hungary and Slovenia reforms

SBC News CE Spotlight: Poland market gains prevalence over Hungary and Slovenia reforms

Hipther’s Gaming & Tech Conference in Prague shedded some light on the gambling developments around Central Europe, as experts determine a somewhat static picture across key markets.  One of the panels saw moderator Dan Iliovici, who is the VP of Rombet, handing over the mic to Gábor Helembai, Legal Counsel at TaylorWessing, to shed insights and opinion on the most …

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GiG elects new board to accelerate big split

GiG

The board of Gaming Innovation Group (GiG) has submitted its proposal to form two separate board entities needed to advance plans for the strategic split of its Media and Platform businesses. The proposal has been summitted to investors ahead of GiG’s Annual General Meeting (AGM) to be held in Stockholm on 22 May 2024. Investors were informed that “the Nomination …

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Bacta praises ‘powerful agency’ Ygam for safer gambling efforts

SBC News Bacta praises 'powerful agency’ Ygam for safer gambling efforts

Bacta President John Bollom has expressed the trade association’s admiration and congratulations to Ygam. The safer gambling charity was founded by Lee Willows and uses education as a tool to raise awareness and help safeguard against gaming and gambling harms. The news comes as the charity celebrates its 10th year. Bolllom noted Ygam was established by Lee Willows, with Anne …

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Gambling.com finalises acquisition of XLMedia assets 

SBC News Gambling.com finalises acquisition of XLMedia assets 

The acquisition by Gambling.com Group of Freebets.com and all related assets from XLMedia has been completed. Earlier in March, digital marketing and player acquisition provider Gambling.com announced that it will move forward with the purchase of XLMedia’s sports betting and gaming assets across the European and Canadian markets. These include affiliate sites like Freebets.com, WhichBingo.co.uk, Nettiskasinot.com and Vedonlyonti.com. The deal …

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