Europe

Nicola Fitton Managing Director of Betsafe Europe (Bettson AB Group), has detailed that securing UFC star ‘The Notorious’ Conor McGregor as its new Brand Ambassador represents a significant milestone for the ambitious multi-market bookmaker. Speaking to sports betting affiliate BettingPro.com, Fitton details that Betsafe has partnered with a global sporting icon who carries an immense profile and audience on all media …

UK independent bookmaker Betfred has implemented new ‘reconciliation’ systems across its 1,600 betting estates powered by financial data matching software specialist Aurum Solutions. Updating stakeholders, Betfred detailed that Aurum’s software would replace legacy provisions for its betting shop reconciliation functions which were inefficient for the bookmaker’s day-to-day demands. June Manock, Betfred’s Head of Control, explained: “One of the issues we …

As part of a new Betwatch scheme to make Birmingham bookmakers a safer place, five people have been banned from 24 betting shops across Birmingham City Centre. Launched 18 months ago, Betwatch is a partnership between the Gambling Commission, the police, local council and bookmakers designed to tackle localised anti-social and criminal behaviour in and around betting shops. Betwatch issued …

Updating the market, Ladbrokes marketing has announced that it will expand its existing relationship with social media content and fan engagement specialist The Ball Street Network. Entering a new European football season, Ladbrokes will act as lead sponsor of popular Ball Street Network YouTube channels’ ‘Arsenal Fan TV’ and ‘The Redmen TV’ (Liverpool FC focused YouTube Channel). In addition to …

Entering a new European football season, independent online bookmaker BetBright has moved to boost its social media profile and coverage by sponsoring the YouTube channel of uMAXit Football. Launched in 2016, uMAXit’s YouTube channel which features high-quality illustrations of football tactics, news, trends and history has quickly gained popularity amassing a significant audience on social media channels. At present, the …

German football’s governing body, The German Football Association (DFB), has confirmed a new partnership with bookmaker Oddset. Oddset will gain from a range of brand advertising provided as part of the deal which has been agreed until 2018. The bookmakers logo will be prominently advertised during interviews both before and after matches, as well as across the DFB’s website and …

Despite lifting league titles just two months ago,  the odds suggest Rafael Benitez and Antonio Conte are both in danger of being the next manager to leave their post. The Newcastle manager and the Chelsea manager both followed up unsatisfactory summer transfer windows, with a defeat on the opening day of the season. Benitez is currently the 7/2 favourite to …

The governance of online gambling operator Jackpotjoy Plc has stated that it is ‘encouraged’  by its H1 2017 results, having debuted on the London Stock Exchange last January following its corporate migration from the Toronto TSX. Closing a busy H1 2017 (period ending 30 June), Jackpotjoy the world’s largest online bingo achieved group revenues of £147 million up 13% on …