Europe

Updating the market, Ladbrokes has informed that it will continue to work with the Rugby Football League as title sponsor of its Challenge Cup, English Rugby League’s legacy knockout competition. Ladbrokes marketing has signed a one-year extension, which will see the competition continue to be branded as the ‘Ladbrokes Challenge Cup’. The sponsorship extension is signed on the week of …

Jacob Lopez Curciel is the Founder, Chairman and CEO for OPTIMA, a licensed B2B Software Developer of sports betting and gaming solutions with partners in Europe, Asia, Africa and America. OPTIMA has been confirmed as the Platinum event sponsor for next month’s Betting on Sports, held at the Olympia Conference Centre from 12-15 September. The company will present software platform OPTIMA …

Updating the market, GVC Holdings has moved to broaden its online casino content across its portfolio of websites by forming a supplier partnership with HTML5 specialist games developer Pragmatic Play. GVC will roll-out Pragmatic’s portfolio of over 80 HTML5 slots titles into a number of their brands, including in the initial phase bwin, PartyCasino, and Gamebookers. Top Pragmatic titles include …

Former billionaire Seán Quinn has launched new online sportsbook Quinnbet, aiming to ‘ruffle up’ the Irish and UK betting sectors. The new sportsbook represents Quinn’s first venture since the multi-billion collapse of Irish conglomerate the Quinn Group in 2010. Quinn was once considered Ireland’s richest person (2008), with an estimated personal wealth of €3.5-4 billion. However, the Irish tycoon lost …

Lega Serie A has named ManBetX as its ‘International Presenting Partner for Asia’. The new Asian market focused bookmaker will receive heightened coverage across Serie A syndicated Asia broadcasts during season 2017/18. ManBetX marketing secured its broadcast partnership ahead of this weekend’s start of a new Serie A season. The online bookmaker will gain in match graphics, idents and virtual …

SportNation.bet, the sportsbook owned and operated by Argyll Entertainment, has partnered with the Barmy Army, England’s internationally renowned cricket supporters club. Brokered by Reg & Co., the deal was officially launched at the Barmy Army Awards ceremony on the second day of the first ever day/night test match in the UK between England and West Indies at Edgbaston, hosted by …

Updating the market, Stockholm-listed LeoVegas AB has detailed the launch of sportsbook division LeoVegas SPORT for the German betting market. A key launch for H2 2017, LeoVegas SPORT enters the German betting market launching a multi-format marketing campaign for social media and TV verticals. As a new German betting market incumbent, LeoVegas aims for the its TV and social media …

Snooker legend Ronnie O’Sullivan will be a key speaker at the inaugural SBC Snooker Forum in London on 4 September. The invite only event, supported by bookmaker BetCris, will see the snooker icon discuss the relationship between the sport and the betting industry and also demonstrate the skills that made him the best in the world. O’Sullivan commented: “I am …

Ahead of Betting on Sports 2017 (12-15 September), we spoke to Sportradar Head of Esports James Watson about data challenges in esports and his company’s relationship with ESL. Watson is part of the ‘Data Data Data’ session (14 September) in the ‘Betting on Esports’ track at next month’s event. SBC: Why did you decide to speak at Betting on Esports …

Powered by the growth in scalability of its industry affiliate networks, Stockholm-listed Catena Media has detailed a strong H1 2017 performance (period ending 30 June). Updating investors, Catena would record total H1 2017 group revenues of €30 million, representing an increase 78% on corresponding 2016’s €17 million. Having grown its affiliate networks through strategic M&As, Catena governance is confident of …