Italian football giants Juventus, the 35 time champions of Italy, has agreed a regional sponsorship deal with Asian online betting firm F66.com. The three year deal will run until 2020, with part of the agreement giving F66.com use of the Turin club’s brand and image for the promotion of its services in Asia, with the exception of China, Vietnam and …
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Premier League football returned after another international break, and it was Manchester City who lit up what was otherwise a rather tame gameweek. Something that was reflected within SBC’s League of Legends, with a number of scores falling some way short of the lofty heights of recent weeks. Digital Fuel Marketing’s Andy Scott clearly didn’t stick to that script though, …
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The government of Belgium is set to press forward with a stricter national gambling advertising code, which will see the introduction of a blanket ban on all forms of gambling-related promotions during live sports broadcasts. Belgium’s Parliamentary Chamber of Representatives (De Kamer), is reported to have approved the new gambling advertising standards code tabled last June by Christian Democrat CDV …
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Best Odds Marketing has entered a partnership with McBride Racing, the Irish operator of online sports betting brand MintBet. The UK based digital marketing consultancy, which focuses on the iGaming and retail betting sectors, are to manage MintBet’s online marketing and affiliate programme promotions, ahead of its official launch. Thomas McBride, Head of Marketing at MintBet, said: “We’ve partnered with …
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In the realm of sports sponsorship, at least, the online gambling sector is finding a more relaxed attitude to shirt sponsorship in Germany than it is in the increasingly riven UK __________________ Away from the numerous cry havocs and blasts of war echoing in our ears as the debate in the UK around gambling reaches yet another pitch it is …
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Ronan Ryan, the President of The Investor Exchange (IEX) and Harry Enten, Senior Political Writer for FiveThirtyEight, have been confirmed as speakers for this year’s Matchbook Traders Conference, which takes place on Wednesday 1 November. Enten and Ryan have joined a list of speakers at 155 Bishopsgate that already includes Harry Findlay, the legendary gambler who has won over £20 …
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Racing UK will show the Breeders’ Cup World Championships live from Del Mar on November 3-4 in a special free-to-air broadcast on Sky 432. The horseracing broadcaster has agreed to a new partnership with The Breeders’ Cup, which will enable viewers to watch the event in HD. Furthermore, the coverage, which is being produced by NBC Sports, includes all four …
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Senet Group, the lead responsibility body for gambling in the UK, has marked the first Responsible Gambling Week by launching its Quarter Four awareness campaign. This will include stand-alone responsible gambling advertising at a number of live football matches and 2,000 more adverts across channels that are known to be popular with those who are likely to gamble online. George …
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Issuing a market update, London-listed online gambling group Jackpotjoy Plc has informed that Andy McIver is to step down as Chief Executive (CEO) of the company. McIver’s leadership departure will see Jackpotjoy appoint former Gala Coral MD Simon Wykes to the position of Group Managing Director. Moving forward, the senior management of all core group gaming assets; Jackpotjoy, Mandalay and …
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Artificial intelligence will revolutionise global business, but how should industry stakeholders approach this complex and often misunderstood technology? SBC speaks to Qubit CEO & Co-Founder Graham Cooke on the current context of AI and how to gain inclusive learnings on the subject matter without distractions or disruptions. Leading Qubit, Cooke has worked and consulted on a number of ‘Tier1’ industry …
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