Europe

They are known for localizing online casino content. Now they’re pleading football mania. All-in Translations CEO Roy Pedersen sums up 1,000 days at the football and betting crossroads to highlight the lessons learned. When I launched All-in Translations in Malta back in 2008, the company’s mission was to solve a very obvious problem: many of the people doing language localization …

Racing content and data provider SIS (Sports Information Services) has moved to expand its partner broadcast capabilities launching its ‘24/7 Live Betting Channels’. The 24/7 Live Betting Channels service provides a range of content for online and retail, tailored to operator needs around the world. SIS Content includes live horse and greyhound fixtures, virtual horse and greyhound racing, and numbers …

Italy’s betting market continues to grow, despite facing a number of future obstacles combined with further regulatory uncertainties under the governance of the Lega-5Star coalition government. During August, Italian betting recorded total gross-gaming-revenues (GGR) of €111 million, representing a 34% increase on corresponding 2017 results. A breakdown of August GGR figures sees growth in retail betting to €61 million (+41%), …

Gearing up for the re-regulation of the Swedish online gambling market (in-bound for January 2019), online gambling group Betsson AB has confirmed the appointment of Stockholm advertising agency Garbergs as its new creative and brand marketing lead. Last week, Betsson Chief Strategy Officer Peter Zäll confirmed to Swedish media that Garbergs had begun work on a number of Betsson multi-channel …

The Paris High Court of Appeals has upheld an original verdict against state-owned racing operator Pari Mutuel Urbain (PMU) with regards to ‘abusing its position of influence by enacting anti-competitive business practices’. PMU governance had challenged a February 2018 ruling by France’s Commercial Tribunal against the betting firm, which had deemed its horseracing operations between 2010-2015 as restrictive to licensed …

Wiraya has targeted the issue of player activation in the sports betting industry, in which an estimated 60% of new registered players fail to ever make a deposit. The player activation specialist has set up an hour-long webinar for Tuesday 25 September (14:00-15:00 BST) to help its industry counterparts to both optimise communication with players and deliver a real increase …

In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics. Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and …

European operator 1xBet has enhanced both its B2B and B2C offering with the all new “Player vs Player” and “Player vs Team” markets. Punters can now bet on a player to score more goals than the whole opposing team, as well as betting on a player to score more goals than a particular player of the opposing team. For instance, …

Mkodo and HiPay have been confirmed as the headline sponsors for the official networking party in #bosweek (18-21 September), held at the stunning Altitude 360 on Wednesday 19 September. Altitude 360, located on the 29th floor of Westminster’s tallest building – Millbank Tower, has been selected by SBC Events for its 360-degree view of the UK’s capital city, renowned party …

Nasdaq-listed industry technology group Scientific Games Corporation (SGC) has confirmed the creation of its specialist ‘Sportsbook Operations Team’ based in Gibraltar and servicing its worldwide customer base. The Gibraltar sportsbook team forms part of SG Digital’s expanding operations and will seek to deliver market-leading support for SG Digital sports betting clients across all verticals. Updating stakeholders, SG Digital details that …