Industry virtual sports content and systems provider VSoftCo Ltd has confirmed that it has entered a multi-year strategic partnership with Virtus Sports, in which both parties will expand their operating networks. The partnership will see VSoftCo integrate Virtus Sports entire virtual sports portfolio across its active partner platform. VSoftCo management details that its global VS network will be significantly amplified …
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NetEnt tests affiliate marketing capabilities
Stockholm-listed industry games developer NetEnt AB has announced the beta-launch of its new affiliate business. Updating the market, the games developer will launch an open ‘games section’ on its www.netent.com website, allowing visitors to free-play on all of its active games portfolio. The games section will allow NetEnt partners such as LeoVegas, Casumo, Cashmio and ComeOn to promote real-money incentives and …
Read More »Squash PSA seeks to widen appeal through FeedConstruct’s – Friendship Platform
Gambling technology and systems provider BetConstruct has announced the first partnership for its new sports data-feed solution ‘FeedConstruct’, integrating the video content of the Professional Squash Association – PSA. Updating the market, BetConstruct has agreed to deliver PSA Tour and PSA World Challenger Tour live video content across its new ‘FeedConstruct – Friendship Platform’ on a client pay-to-view basis. The …
Read More »Competing with the key players in the online casino space
Emerging as a new online casino comes with a variety of challenges, not least of which is competing in a space filled with operators that have a headstart when it comes striving to stand out. Thomas Jones, founder of new online casino brand PlayUK.com, spoke to SBC about some of the challenges that are faced when competing with established brands …
Read More »BetterBetting’s Brink: Taking the BETR platform to the next level
SBC spoke to BetterBetting Founder and CEO Adriaan Brink, who spoke about the success of the firm’s BETR platform, as well as its progression plans for the coming year. SBC: What has happened with BETR since the launch of the product in July? AB: Since launching the product in July, ahead of the FIFA World Cup, we have made significant improvements …
Read More »The Stars Group gains seamless payments edge with MuchBetter app
Toronto TSX-listed The Stars Group Inc has expanded its customer payment options, adding the services of online gambling specific e-wallet provider MuchBetter. The Stars Group has Incorporated the MuchBetter app as a new payment option, available to customers across its flagship PokerStars brand and digital subsidiaries PokerStars Casino and BetStars sportsbook. The MuchBetter app seeks to become the most seamless …
Read More »Kwiff ad banned by ASA for “encouraging irresponsible gambling”
Eaton Gate Gaming, the parent company of Kwiff, has come under fire from the Advertising Standards Authority (ASA), after an advert for the gambling operator was adjudged to have encouraged irresponsible gambling. The ad in question began with the text “PLAYERS OF THE SEASON,” before going on to portray a number of customers discussing their experiences whilst using kwiff. One …
Read More »GAMSTOP appoints Jenny Watson CBE as first Chair
Former UK Electoral Commission leader Jenny Watson CBE has been appointed as the new Chair of UK gambling’s National Self-Exclusion Scheme – GAMSTOP Developed by the Remote Gambling Association (RGA), GAMSTOP seeks to fully launch its comprehensive UK gambling self-exclusion services later this year. Expanding UK gambling prevention mechanisms, GAMSTOP will allow vulnerable consumers to exclude themselves from all licensed …
Read More »Racing Post B2B launches ‘original content’ Sports API
The Racing Post’s B2B division has placed original content at the forefront of its new ‘Sports API’ revamp, seeking to drive consumer-to-client engagement across multiple verticals. Launching its new API capacities, Racing Post B2B will provider original quality content on over 20 sports spanning over 5,000 events annually. “High-quality, original content is a proven powerful tool to increase search engine …
Read More »Winning Post: Gambling regulation – more haste than dignity (on both sides)
Italian gambling licensees have been seeking clarification on the Dignity Decree, which was signed in July, for the last few weeks. As we have reported over the last few months, the decree bans the use of sponsorship and advertising through all media for real money gaming from 1 January 2019. This week the Customs and Monopolies Agency was asked to …
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