New Swedish outlook sees Betsson appoint Garbergs Stockholm as new brand lead

Peter Zall – Betsson AB

Gearing up for the re-regulation of the Swedish online gambling market (in-bound for January 2019), online gambling group Betsson AB has confirmed the appointment of Stockholm advertising agency Garbergs as its new creative and brand marketing lead.

Last week, Betsson Chief Strategy Officer Peter Zäll confirmed to Swedish media that Garbergs had begun work on a number of Betsson multi-channel campaigns, which will be launched in early October.

Zäll further revealed that Garbergs would act as the creative and brand lead for Betsson’s Swedish Hockey League (SHL) title sponsorship.

Announced last August, Betsson’s SHL partnership represents the European operator’s biggest sponsorship to date, in which Betsson will emphasis ‘social responsibility, combined with a commitment to developing Swedish ice hockey grassroots initiatives’.

In its latest update, Betsson AB governance has highlighted the importance of the SHL title sponsorship, as a guiding marketing initiative for the firm’s entry within the re-regulated Swedish online gambling marketplace.

Founded in 1987, Garbergs Stockholm is considered one of Sweden’s leading independent advertising agencies, specialising in developing high coverage marketing campaigns maximising outreach and audience brand activation.

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