In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics.
Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and improve the customer experience, before the Leeds-based firm hosts a Roundtable at next week’s Betting on Sports event.
All gaming companies want to drive as many First Time Depositor’s (FTD’s) at the most competitive cost per acquisition (CPA) as possible. But…this must be done with the primary consideration in mind – the lifetime value (LTV) and the payback model.
Driving a low CPA can look great at first glance, but is this at the expense of player value, retention and return on investment (ROI)? Stickyeyes’ highly-experienced team can help you find the right balance for your direct player acquisition plans.
Driving organic traffic for the sports and igaming sector remains challenging with the rules of engagement always changing. Stickyeyes can help map out a clear ROI-led strategy to help you compete and dominate with safe and sustainable strategies. Our content and PR-led outreach campaigns are helping our clients bring best practice customer engagement and UX to the fore.
Whether you measure FTD’s, traffic or links, Stickyeyes delivers.
With customer acquisition teams often working in separate silos, with separate agencies for channels, territories and products, spend efficiency and the customer experience often suffer as a result.
Stickyeyes has developed an integrated paid and organic search approach that aims at improving search visibility and market share in the most cost efficient way – with a focus on reducing wasted investment and increasing a higher value of FTD.
Stickeyes Sales Director Paul Hill hosts an acquisition-focused Roundtable from 14.30-15.30 on Wednesday, with the firm also exhibiting at stand number J14. Register for all Roundtables here.