Europe

Betsson Group’s StarCasino Sport entertainment brand has strengthened its links to Italian football by securing an extension to its partnership with Lega Serie B (LNPB). StarCasino Sport’s collaboration with Italian football’s second division will continue for the remainder of the 2023/24 season, building on pre-existing partnership inked for the 2022/23 campaign. The partnership secures the international betting and gaming group …

Racecourse Media Group (RMG) has strengthened its board by announcing the appointment of Scott Smith as a Non-Executive Director (NED).  Smith will join RMG’s board on 1 October, supporting the corporate initiatives of the umbrella organisation for 35 British racecourse shareholders and parent company of Racing TV. An expert in financial planning for sports organisations, Smith currently serves as the …

XLXLMedia (XLM) has been criticised by the Advertising Standards Authority (ASA) for breaching the CAP Code but also failing to respond to its queries. The London-based betting affiliate group and media publisher’s freebetsdotcom brand uploaded an Instagram post featuring Chelsea footballer Mason Mount, which was seen between 11-12 July 2023. This was the subject of two complaints, which have subsequently …

Flutter Entertainment Plc will take a ‘podium place’ in Serbia having agreed to terms to acquire a 51% stake in MaxBet Kladionica for a cash consideration of €141m (£123m). Announced this morning, Flutter stated that its majority investment in MaxBet advances commercial prospects in the fast-growth Balkans region, in which its ‘International unit’ targets ‘Gold positions’ in the markets of …

BetMGM UK has become the latest international betting brand to secure a presence in the Premier League, partnering with Newcastle United. The agreement marks a quick move for the MGM Resorts betting brand to establish visibility in England’s top-flight football league following launch in the market earlier this month, with its UK HQ also located in Newcastle. Brand visibility around …

Genius Sports has taken another step in its transatlantic journey whilst bolstering its position as the provider of NFL betting data and streams in the North American market. The London-based sportstech firm is taking its new product, BetVision – an NFL betting and streaming platform – exclusively live in the US. . Bettors using the app will be able to …

Events and Media specialist SBC has once again strengthened its sales team with the appointment of Edward Young as Media Sales Manager. An experienced media industry expert, Young joins the SBC Media team during a period of strong growth and his recruitment represents a proactive approach to building on what is already the betting and gaming industry’s largest and most …

Esports betting supplier Oddin.gg has gained a licence to bring its products to the US state of Colorado.  The Colorado Division of Gaming has awarded the Czech firm a licence to bring its B2B esports betting solution to operators in the state.  Vlastimil Venclik, Co-Founder and CEO of Oddin.gg, said: “We are thrilled to achieve yet another important milestone for …

OpenBet has deepened its relationship with Vixio Regulatory Intelligence to optimise the compliance capacity of its technology units operating across 44 jurisdictions globally.  Cited as a key partnership, OpenBet will continue to utilise Vixio’s intelligence tools and market monitoring resources to ensure its tech platforms and systems are compliant across all corresponding markets. The renewal follows the support of Vixio’s …

Lion Gaming is targeting an enhancement of its sportsbook and igaming platform by integrating Flows’ no-code automation solution. By adopting Flows’ tech, Lion Gaming aims to deliver features and applications quickly without code by orchestrating different data points from multiple systems and triggers in one place. The ultimate goal is to speed up the market delivery time for features and …