Europe

ADM settles Italy’s betting rules on bonus management & palpable errors

SBC News ADM settles Italy’s betting rules on bonus management & palpable errors

ADM, Italy’s Custom and Monopolies Agency has confirmed that from 1 June, new rules will be applied on bookmakers’ bonus management and palpable errors. The update sees the Agency settle rules on two long-standing areas of dispute between Italian bookmakers and their customers that have existed since the market’s regulated launch in 2006. Rules will be upheld via a specific …

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NE group to leverage Sporting Solutions’ Odds Services+

Andrew Rhodes: The reality is there are risks that need to be addressed

Sports betting technology provider Sporting Solutions has agreed a new partnership with NE Group. The deal will see the platform provider utilise Sporting Solutions’ odds and risk management solutions across all sports. Will Fyler, Commercial Director at Sporting Solutions, commented: “Odds Services+ is a product that is proven to increase margin for operators, and we are delighted that NE Group …

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BGC reports ‘highly impressive’ compliance stats in Serve Legal checks

SBC News BGC reports ‘highly impressive’ compliance stats in Serve Legal checks

Members of the Betting and Gaming Council (BGC) have gained record compliance rates for age verification checks, according to leading industry auditor Serve Legal. Independent figures, provided by Serve Legal, report that bookmakers boasted a 91.4% age verification pass rate, across thousands of annual checks. Meanwhile, casinos have a near-perfect pass rate of 98%. This represents a 30% compliance increase …

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GGBET UA gets a boost from Usyk v Fury stream sponsorship

SBC News GGBET UA gets a boost from Usyk v Fury stream sponsorship

GGBET UA states that its sponsorship of the undisputed heavyweight boxing bout between Oleksandr Usyk and Tyson Fury has driven strong engagement. The Ukrainian esports betting platform experienced an influx of customers and a boost in its overall product metrics as a result of sponsoring the live stream of the fight on 18 May. Conducted via media service MEGEGO, the …

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REEVO turns to BetRebels to reach further markets

SBC News REEVO turns to BetRebels to reach further markets

REEVO has partnered with European online casino platform BetRebels to enhance the reach of its online casino content. REEVO will benefit from the deal with BetRebels by enhancing the visibility of its own content across the operator’s active European markets, amid several deals to enhance the content offered via its aggregation service. Operating under the Rebels Gaming Limited banner, integrating …

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BetConstruct and Fast Track enhance player experience with AI

BetConstruct

BetConstruct and Fast Track have announced a new partnership that will integrate the two company’s respective technologies. Described as a major development in enhancing the player experience, BetConstruct’s operators will now be able use the Fast Track solutions ‘with ease’. The deal combines BetConstruct’s comprehensive solutions with Fast Track’s expertise in player engagement at scale using AI technology. The Singularity …

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LEON.BET makes esport entry with immersive 9INE partnership

SBC News LEON.BET makes esport entry with immersive 9INE partnership

Swedish esports organisation 9INE has announced a partnership with LEON.BET. The deal will see the online casino and sportsbook become 9INE’s official online betting partner, as the pair work together on content whilst integrating 9INE into the betting company’s platform. LEON.BET’s Chief Growth Officer commented: “We are extremely happy to start our cooperation with 9INE. Recent changes to their roster …

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ComeOn upgrades personalisation strategy in Optimove partnership

SBC News ComeOn upgrades personalisation strategy in Optimove partnership

ComeOn Group is strengthening its data-driven personalisation strategy through a partnership extension with Optimove.  Leveraging its proprietary platform technology and advanced data warehouse, the igaming operator introduces an innovative personalisation strategy that tailors content to individual preferences. Sherwin Jarvand, Chief Data Officer at ComeOn Group, detailed how personalisation has always been key to the company’s strategy and powered by its …

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SIS & RAS upgrade global racing content for Stake.com

Bookies Corner: Grand National trading trends ahead of ‘the public’s race’

SIS (Sports Information Services) has announced that it is providing Stake.com with its global Live Racing content, along with early pricing and derivative markets supplied by Racing and Sports (RAS). The deal will allow maximised engagement for Stake bettors with RAS’s technology allowing for longer trading windows. This integration will allow Stake to present an array of wagering opportunities in …

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Evoke hires global HR expert Anne Sewell as Chief People Officer

SBC News Evoke hires global HR expert Anne Sewell as Chief People Officer

Evoke Plc has confirmed the appointment of Anne Sewell as the new Chief People Officer (CPO) of the reorganised LSE gambling group. An expert in the management of global HR transformation projects for mass market enterprises, Sewell joins the Evoke executive team from Dentsu, where she served as CPO of Asia’s biggest advertising and media conglomerate. Updating investors, Evoke underlined …

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