Italy

LiveScore enlists Cristiano Ronaldo as global brand ambassador

Five-time Ballon d’Or winner Cristiano Ronaldo is set to join global sports media business LiveScore as the firm’s official global brand ambassador. As part of the deal, the real-time sports updates provider has linked with Juventus star Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championships this summer. Central to the partnership will be …

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Gamenet takes control of Lottomatica’s identity as new Italian giant is born

A new era for Italian gambling has started after Gamenet Group completed its €1.1 billion buyout of IGT Plc’s Lottomatica B2C subsidiaries.  This morning, Gamenet and IGT disclosed that all final arrangements had been concluded in the sale of Lottomatica’s Scommesse (sports betting) and Videolot Rete gaming machine units. Finalising its acquisition, Gamenet has confirmed that it will now operate …

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Betfair wins Rome ruling to suspend ADM temporary tax charge

Betfair has won its Italian ‘tax reform’ appeal made against Italy’s ADM customs and monopolies agency with regards to how a temporary 0.5% wagering tax should be applied to its Exchange platform. This week, Rome’s TAR commercial disputes court ruled in favour of Betfair’s appeal that a 0.5% tax charge should not be enforced on Betfair’s Exchange activities as a …

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SISAL makes a late call to join National Lottery pursuit  

SISAL, the operator of Italy’s Superenalotto lottery, has entered the competition to win the UK government’s fourth National Lottery licence.  This weekend, SISAL confirmed to The Daily Telegraph that it was preparing to launch its bid, backed by US private equity fund CVC Capital Partners. SISAL Chief Executive Francesco Durante revealed that the Italian heritage gambling group had partnered with …

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‘Product leadership strategy’ in regulated markets key to 888 success

888 Holdings has published its full results for the year ending 31 December, reporting strong growth driven by success in regulated markets and a varied product range. The FTSE250 group’s overall revenue increased to $849.7 million, up 52% from the 2019 figure of $560.3 million. In addition, the firm reported adjusted EBITDA of $155.6 million – or 18.3% – up …

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Italian publishers criticise AGCOM penalty disparities

AGCOM, Italy’s federal communications and media agency, has stated that it will maintain stricter monitoring on the advertising of online gambling content by online media platforms. The regulator issued its warning to digital media incumbents having sanctioned a €50,000 fine to Tuscan provincial news source ‘Il Giunco’ for displaying a ‘casino advertorial link’ on its ilgiunco.net website. The enforcement drew …

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SKS365 enhances Italian sector status with Falzon appointment

International sports betting and casino operator SKS365 has strengthened its expansion plans both internationally and in Italy with the appointment of Lara Falzon as Group Chief Financial Officer. The firm, first registered in Austria and operating in Italy under the Planetwin365 brand, is currently going through a period of ‘intense growth’ both regionally in the Italian market and on an …

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Parimatch launches new campaign featuring top Juventus players

Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …

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Playtech reports €73m loss in year of COVID shocks  

Playtech Plc has made significant progress with its group-wide strategic objectives during 2020 – a year in which all core business units were challenged by COVID-19.  The FTSE250 technology group recorded full-year group revenues of €1.07 billion, down 25% on corresponding FY 2019 results of €1.4 billion, with the company noting that severe H1 headwinds impacted the performance of its …

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Winbet to launch betting editorial from Spotlight Sports Group

Winbet

A content deal with Sportal365 will see Spotlight Sports Group’s “unique” sports betting editorial launched across the Winbet site.  The editorial, comprising “15 pieces a day from native speakers with knowledge of the key sporting events”, will be provided directly into Sportal365’s content publishing platform, which is already fully integrated into the Winbet site.  Winbet recently launched Winbet.it in Italy …

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