Italy

Draghi keeps Italian gambling in the dark

Italy’s gambling sector has secured no reprieve from a new government, as the office of Prime Minister Mario Draghi announced that gambling venues will remain in lockdown until a further review scheduled for 6 April.  Draghi, who was sworn in as Italy’s new Prime Minister on 13 February following the collapse of the former DP-5Star coalition government, is reported to …

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SBC Digital Italy: Operators must become ‘more than a betting brand’

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

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An expanding alternative – the rise of virtual sports in Italy and across the world

An expanding alternative - the rise of virtual sports in Italy and across the world

The COVID-19 pandemic has led to a surge in the popularity of virtual sports as a betting commodity throughout 2020 and into 2021, as real world competitions moved behind closed doors or were postponed altogether. This has occurred globally, but some national markets in particular have seen a significant spike in virtual sports viewership and associated betting activity. Hosting a …

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Genius Sports nets data and trading partnership with Microgame

Genius Sports has secured a major commercial agreement with Microgame SPA, having been appointed as sportsbook data and trading services provider for the Italian online gambling platform this week. Under the terms of the deal, Microgame SPA will move to upgrade its data capacity and trading services with Genius Sports’ official data provisions. The partnership will cover Microgame’s entire portfolio …

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No Retreat… Innovation is the only way to grow the Italian market

Since 2018, Italian betting operators have faced consecutive tax increases, a blanket ban on advertising and sponsorship, alongside tougher compliance controls enforced by regulatory agencies. The SBC Digital Italy Summit began by analysing how Italian operators have navigated a market which has been in a constant state of flux, and whether a further 2021 of political uncertainties will lead to …

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SBC Digital Italy to deliver timely assessment of Italian market opportunities

SBC Digital Italy Preview

This week’s SBC Digital Italy conference and exhibition is set to deliver a timely and in-depth analysis of the latest developments in one of Europe’s largest betting and gaming markets.  The online event on Wednesday 17 February will bring together 750 executives from the Italian gambling industry to exchange ideas about the future of the sector at this time of …

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Italian gambling to protest extreme lockdown enforcements  

Workers of Italy’s embattled gambling sector are ‘united to make their voices heard’ to a new government, demanding that businesses be granted clarity on their prolonged COVID-19 suspensions.  Uniting under the banner of ‘Legal Gaming Workers’, staff of Italian licensed gambling firms will hold joint public protests at Milan’s Piazza del Duomo and Rome’s Piazza del Popolo on 18 February. …

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Microgame: Capitalising on the ‘step change’ for Italy’s betting market

Microgame: Capitalising on the 'step change' for Italy's betting market

The pandemic has brought about a ‘step change’ in the development of the Italian betting market, said Microgame CEO Marco Castaldo (pictured, left), who believes that operators are now beginning to realise the online growth potential. Speaking ahead of next week’s SBC Digital Italy, he explained why those operators who can differentiate the overall user experience by specific player segments …

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SBC Digital Italy announces high-level speaker line-up

SBC Digital Italy Speaker Preview

The SBC Digital Italy conference and exhibition is set to feature some of the most influential figures from the Italian betting and gaming industry, including senior executives and specialists from Gamenet Group, SKS365, Betsson Group, SNAITECH and E-Play24. The online event on 17 February 2021 has an agenda that covers the tough trading and regulatory environment for Italian operators, the …

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