Esports

It has been announced that Vodafone has entered the world of esports thanks to a new partnership with G2 Esports.   G2 Esports has professional teams in League of Legends, Counter-Strike:Global Offensive, Heroes of the Storm, Vainglory and FIFA. As part of this landmark agreement G2 will be supporting a Spanish League of Legends squad, who will play under the name “G2.Vodafone.” …

Having this month announced its full UK launch, daily fantasy sports (DFS) operator DraftKings has confirmed the appointment of digital content specialist Ball Street to drive social media engagement with UK sports consumers. Targeting UK football fans Ball Street will produce DraftKings weekly social content through a series of video campaigns fronted by former Premier League footballer Jimmy Bullard. The …

Daily fantasy sports operator DraftKings has agreed a deal to acquire MMA and combat sports fantasy site Kountermove. The full terms of the agreement have not been disclosed but the MMAjunkie.com reported that Kountermove’s 30,000 registered users will be moved over to the DraftKings platform. Accessing the Kountermove site now redirects to DraftKings with an explanatory message from Kountermove Co-Founders Brian Knapp …

It has been announced that Veronique Lallier, the former VP of Digital Publishing at Warner Bros, has joined gaming developer Hi-Rez. Lallier, who has previous experience at Ubisoft and NCSoft, will serve as VP of European Publishing and will work out of the company’s new office in Brighton. Hi-Rez also operates out of offices in the States and in China. …

US news sources have reported that Walt Disney Company subsidiary ESPN has decided to end its advertising partnership with leading US daily fantasy sports operator DraftKings. ESPN governance decided to end its multi-content advertising contract, valued at an estimated $250 million with the Boston based DFS operator following a contract review. The broadcaster did not offer any official explanation for ending …

VFL Wolfsburg has announced its latest signing, and it’s a 22 year old from Wolverhampton named David Bytheway. If you haven’t heard of him and can’t find him on FIFA it’s because he’s on the other end; Bytheway is a professional gamer. Wolfsburg became the first Bundesliga club to establish an esports division in 2015 and it quickly signed its first pro …

Last week saw the long delayed launch of DraftKings in the UK, and whilst this opens up a potentially lucrative new revenue stream it may create more problems for the company and other DFS operators on home turf in the USA. The argument has been raging for some time now, are the likes of FanDuel and DraftKings truly games of skill or, as many state prosecutors …

It has been announced today that major DFS operator DraftKings has launched in the UK. This long awaited launch, which was originally scheduled for October 2015, follows the announcement of three Premier League clubs as partners earlier this week. Deals were agreed with Arsenal, Watford and Liverpool which will ensure the operator has exposure at these clubs and will be …

India is the latest country to announce its commitment to the esports industry following the launch of the Indian Gaming League (IGL) this week.  Siddhanth Valecha, IGL spokesperson said of the news: “We want to revive the gaming culture in India. We interacted with India’s gaming community before launching the league, and we received a tremendous response.” He added: “In …

As the esports industry grows and grows, the betting industry is taking notice. Most major operators now offer esports betting to some extent, though by and large this is restricted to irregular established tournaments and leagues. Moreover, being able to find in-play betting markets is even tougher still with operators seemingly reluctant to offer them for the timebeing. Enter PVP.ME, a …