Esports

The eGames and M&C Saatchi Sport & Entertainment have agreed a partnership to define European sponsorship strategy for the new international esports games, the inaugural event of which is to be staged in Rio this August. Five times Sport Agency of the Year winners M&C Saatchi Sport & Entertainment will provide strategic counsel and sponsorship advice to the International eGames …

Genius Sports CEO Mark Locke has been invited to discuss how advancements in technology can help to protect the integrity of sports at a Congressional Hearing in Washington, DC on May 11, 2016. The U.S. House of Representatives Subcommittee on Commerce, Manufacturing, and Trade (CMT) fact-finding hearing, entitled “Daily Fantasy Sports: Issues and Perspectives,” will receive testimony from industry experts on …

West Ham United has become the first Premier League team to officially sign an esports player in the form of Fifa star Sean ‘Dragonn’ Allen. Dragonn, who’s from Essex, was the runner up in the Fifa Interactive World Cup 2016 losing out in the final to Denmark’s Mohamad Al-Bacha. Allen said of his deal: “This is a massive move forward for me. …

Sportradar supplier of sports related data and analysis provisions, has confirmed that it has extended its market services for German sports betting operator Tipbet. In cooperation with betting data subsidiary Betradar, Sportradar will extend Tipbet betting market services which will now offer a complete Esports suite. The Esports inventory will be made available throughout Tipbet’s online and retail portfolios, giving the …

Following on from the launch of the eGames and the associated International eGames Committee (IEGC) at the London Games Festival in April, the IEGC has now announced its first advisory board members. These are Dr Jo Twist Ukie CEO, Andy Payne OBE Chair of the European Gaming League, Jude Ower MBE Founder and CEO of Playmob, Daniel Cossi President of Brazilian National …

Sean Carr is Dafabet’s eSports Liaison. Having signed a partnership with one of the world’s leading esports organisations, Fnatic, Dafabet is clearly aiming to lead the line in terms of major bookmakers getting involved in this space.  We spoke to Sean about the partnership with Fnatic, being the industry’s sole esports liaison and Dafabet’s plans for the future. SBC: How …

Mexican broadcaster TV Azteca has confirmed that it will invest $1 million in DFS software provider Fantasy Network, with a further $10 million committed in advertising of a future Daily Fantasy Sports brand for LATAM regions. TV Azteca confirmed this morning that it had entered a ‘memorandum of understanding’ with Fantasy Network management, which will see the DFS supplier expand …

The French government has made serious moves to regulate and push forward the esports industry nationwide as part of a wider digital reform bill which is currently being considered. The projet de loi pour une République numérique, or Digital Republic bill, has been in discussion since last year but only yesterday did France’s Digital Minister, Axelle Lemaire, announce a number of measures …

With more and more looking to find a way into esports, and an increasing number of non-endemic sponsors looking to move into the space in some form companies that provide a helping hand stand to do rather well.  As a B2B platform provider and host Esportsfield is one such company. We spoke to Co-Founder and Head of Product Oleg Voronko about …

SDB Games have announced that Gamingtec have integrated its range of skill-based Football and Cricket games in five different languages. The games are a welcome addition to a games portfolio that includes more than 1,500 casino games from software providers such as Microgaming, NetEnt and Evolution. Sapar Karyagdyyev, Managing Director of Gamingtec, said: “We are delighted to offer SDB Games’ unique …