SBC News Voice of the Sports Betting Industry
It has been announced that Vodafone has entered the world of esports thanks to a new partnership with G2 Esports. 
G2 Esports has professional teams in League of Legends, Counter-Strike:Global Offensive, Heroes of the Storm, Vainglory and FIFA. As part of this landmark agreement G2 will be supporting a Spanish League of Legends squad, who will play under the name “G2.Vodafone.”
The team will consist of five talented young players; Rosendo “Sendo” Fuentes, Kevin “Inkos” Alpire, Ismael “Miniduke” Martinez, Guillermo “Sou” Velasco and Jesús “Falco” Perez. They will be flying G2’s colours high in future tournaments, starting with LVP’s Honor Division – the highest tier in Spanish League of Legends. The team will also attend the upcoming ESL Expo Barcelona, where it will compete for the national championship and the lion’s share of an €80,000 (£55,392) prize pool.
G2 Esports’ CEO, Carlos “ocelote” Rodríguez Santiago, said of the partnership: “G2.Vodafone is an opportunity to stay connected to a world that I am passionate about. You can expect a team that is very excited and eager to make history. The nature of competition is in connecting and communicating with other people. As such, I am excited to begin this adventure with Vodafone.”
Cristina Barbosa, Brand Director at Vodafone Spain, stated: “Betting on esports is in line not just with what we believe that will be the future of entertainment and also of sports, but also because they thrive in an environment – that of high-speed broadband – that is our natural living space and where Vodafone can bring value to these new scenarios of entertainment and consumption.”
The HQ of G2 Esports is in Madrid but the company also has facilities in Berlin and Poznan. Vodafone is the latest in a string of brand partnerships which includes Paysafecard, Full Tilt, NEEDforSEAT and more.
