Former Warner Bros Digital Publishing VP joins Hi-Rez

It has been announced that Veronique Lallier, the former VP of Digital Publishing at Warner Bros, has joined gaming developer Hi-Rez.

Veronique Lallier, Hi-Rez
Veronique Lallier, Hi-Rez

Lallier, who has previous experience at Ubisoft and NCSoft, will serve as VP of European Publishing and will work out of the company’s new office in Brighton.

Hi-Rez also operates out of offices in the States and in China. The UK office will primarily focus on community management, localisation and European marketing operations. Development duties will continue to be based in the company’s Atlanta HQ.

Of her appointment Lallier said: “I am delighted to join the Hi-Rez team to help support and expand our European player base. Hi-Rez has a unique and vibrant community in Europe — as evidenced by the European victory at the 2016 Smite World Championship! I look forward to meeting and working with our passionate fan base here in Europe.”

Hi-Rez COO Todd Harris stated: “Fuelled by the continued rapid growth of SMITE, our European community has expanded tremendously over the past year. Hi-Rez prides itself in being a highly community-oriented company, and this move will allow us to much better serve our European players, across SMITE as well as our other games.”

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