Africa

The Global Lottery Monitoring System (GLMS) has appointed Ludovico Calvi as its Chair and President in its most recent Executive Committee election. Calvi will serve his third mandate as President until the next election in 2023, whilst Gilles Maillet, Sport Integrity Director at La Française des Jeux (FDJ), will replace Rupert Bolingbroke of the Hong Kong Jockey Club (HKJC) in …

Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …

Stake.com has further enhanced its brand visibility within combat sports through its latest brand ambassador agreement with UFC heavyweight champion Francis Ngannou. Ngannou has become the second UFC competitor to partner with the cryptocurrency betting operator, following middleweight champion Israel Adesanya in January 2021, who also signed a long-term collaboration with the group.  Stake was prompted to pursue a partnership …

Betfred has secured a foothold in the South African betting market, purchasing Betting World (bettingworld.co.za) from Phumelela, conducted via the newly established Betfred South Africa brand.  Carried out at a purchasing price of R120 million (£6.1 million), subject to final adjustment relating to the net capital of working items, the transaction was considered officially concluded as of 31 May. The …

BtoBet will now offer an extended suite of managed services through STM Gaming, its certified partner in Africa, in a deal which will ‘further consolidate’ the platform provider’s position in the African igaming market. Upon the announcement, BtoBet explained that the additional services will make it easier for operators to enter the African market, giving them access to the ‘vast …

Entain Plc has incorporated child poverty and equality charity ‘Chance for Childhood’ as a new global partner of its flagship Entain Foundation CSR programme.  Working with Chance for Childhood, the FTSE100 gambling group has launched a new pilot project titled ‘Change the first 1,000 Days’ that will support 600 out of school children in street situations in Accra, Ghana, to …

Kenya’s sports betting sector awaits a critical judgement on whether the National Treasury will restore its controversial 20% blanket tax across all wagering verticals.  The tax proposal has been submitted to be considered as a directive of Kenya’s 2021/2022 National Budget, the final amendments of which are currently being reviewed by Treasury Secretary Ukur Yattani. Yattani will present the National …

Genius Sports has maintained its strategy of global expansion by  securing a partnership with the Basketball Africa League (BAL), taking on the responsibilities of Official Provider of Real Time BAL Statistics. A long time data partner of the International Basketball Federation (FIBA) and its 200-member leagues and federations, Genius will build on its presence in the sports via the new …