STM

BtoBet’s African ‘know-how’ drives white label rollout for STM

The first partner of BtoBet’s ‘White Label Certification Program will take the technology live with a number of African-facing operators ahead of this year’s ICE conference.

STM Gaming has signed agreements with operators in Kenya, Nigeria, Uganda, Sierra Leone and Tanzania to provide “a lite and simplified version” of the BtoBet platform.

This platform features casino, live casino, poker and virtual games – including those provided by Golden Race – as well as a sportsbook supported by an odds feed from Betradar.

“Africa presents its own unique opportunities as well as challenges that distinguish it from Europe or Latin America,” said STM CEO Alessandro Pizzolotto.

Pizzolotto added that operators – especially those who have established themselves in more mature markets such as Europe – can profit from BtoBet’s African market ‘know-how’ to make a successful go of meeting these challenges.

He said: “A successful business model in the European market will fail if an operator does not have the knowledge to adapt to the reality of the African market. It is this expertise and know-how that has proved to be the success of the BtoBet White Label Partnership Program.”

STM, a white-label service provider for the sports betting industry founded in 2016, was announced as BtoBet’s first certified partner ahead of the inaugural ICE Africa, having come through a thorough screening and due diligence process.

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